Care Bears were originally
characters created by American Greetings in 1981 for
use on greeting cards. Then, in 1983, Kenner took the
characters and made the first in a line of very successful
teddy bears based on the Care Bears. Each bear was a
different colour with a symbol on their belly to match
their names.
Care Bear Cousins, produced a
couple of years later, were a series different animals
with matching symbols to names.
The Care Bears franchise was massive business and a
huge amount of items were produced to go along side
the toys. There were book, magazines, cartoons and films,
plus so many other items I can't mention them all!
A popular toy in the 80's, the Care Bears and Cousins
have recently made a comeback with several new characters
being added to the originals (not mentioned here).
Thanks to Renee
for the brochure images, other images from eBay.
