Herself the Elf was produced by Mattel under license of American Greetings Corporation from 1982. The series included small poseable dolls (very similar to Strawberry Shortcake), playsets, animation and various accessories.

"Herself the Elf lives in a magical land tucked in a forest where tall trees stand. It's where birds and bees live happy as can be, with all kinds of animals great and small... 'cause Herself the Elf takes care of them all. Now that's a very big job for a little elf, but not for an elf as clever as Herself. Herself and friends use magic wands to keep things right, so nature keeps humming each day and night."

All images on this page found on eBay or Amazon.