Jem/Jerrica
"Jerrica the executive, transforms into JEM the rock star, with the help of her flashing Jemstar LED earrings! Girls will dress, pose and change her hair styles to match her lifestyle! 121/2" doll is fully articulated with bendable elbows and knees, twist and turn waist, and poseable head. Includes microphone, stage dress, tights, glitter pumps, hairpick, bracelet, reversible belt, daytime dress, hair, pumps, sunglasses, rock poster, and figure stand."

Rio
"Will Rio ever find out that the two special ladies in his life are one in the same? He's JEM's road manager and Jerrica's boyfriend! Rio is a 121/2" fully articulated figure with rooted, combable hair and stylish clothes. Includes cassette tape featuring music from the animated series, briefcase, rock poster, hairpick, figure stand and fashion look that truly rocks!"

Jem/Jerrica	Rio

The Holograms Shana, Kimber & Aja	The Misfits Stormer, Pizzazz & Roxy

The Holograms
"JEM's fabulous musical group, are high energy in motion! They're dressed in 'outrageous' stage costumes and feature the latest hair styles and colours. Kimber, Aja, and Shana, come with their own unique musical instruments and a cassette tape featuring rock music from the JEM animated series! Each fully articulated, 121/2" doll includes a stage fashion, instrument, pumps, hairpick, cassette tape, rock poster and figure stand."

The Misfits
"The mischievous musical group and JEM's beautiful adversaries-The Misfits! Pizzazz, Stormer and Roxy have their own unique style with exciting hair colours, wild makeup, and hot fashions to set them apart from the Holograms! Each doll comes with a cassette tape featuring exclusive music from the Misfits! These fully poseable 121/2" dolls come with a stage fashion, musical instrument, pumps, hairpick, cassette tape, 2 bracelets, rock poster and figure stand."

There were nineteen new dolls released in 1987, including nine new characters. There were four new Jem dolls (including Synergy, the transformed Jem) and one new Rio doll. Three new members were introduced to The Holograms (making six new dolls), and two more members of The Misfits (making five new dolls). And finally, three new dolls were introduced as friends of Jerrica.

Rock 'N Curl JEM
"JEM's newest fashion hairstyle ' it's extra long, silky and all curls! 121/2", fully articulated fashion doll has extra long, pink and blond rooted hair! Includes a hot performance outfit, removable hoop earrings, two bracelets, pumps, glitter hose, hairpick, microphone, two hair ties and JEM Rock Star Poster!"

Flash 'N Sizzle JEM/Jerrica
"JEM/Jerrica sizzles on stage and off with a totally new look that's truly outrageous! With flashing Jemstar LED earrings! 121/2", fully articulated fashion doll has long pink and blonde rooted hair! Jerrica's outfit includes a tunic with hood and sunglasses to help hide her secret identify! As JEM, she wears a sparkly performance outfit with matching hose, hair tie and pumps! Also includes ankle boots, bracelets, microphone, doll stand, and a JEM Rock Star Poster. Cassette tape with JEM and The Holograms' newest hits!"

Synergy
"Synergy's super holographic computer has the power to transform Jerrica into the truly outrageous JEM! 121/2", fully articulated fashion doll has purple and mylar streaked hair, lavender skin and an electrifying costume! Cassette tape has brand new JEM and The Holograms' music! Includes pretend computer, hairpick, boots, doll stand, and a JEM Rock Star Poster!"

Rock 'N Curl Jem	Flash 'N Sizzle Jem/Jerrica		Synergy

Glitter 'n Gold JEM
"JEM goes GOLD! She has glittering gold strands in her hair and a glamorous, multi-piece fashion outfit for her nights out with Rio! And now has added flexibility for a truly lifelike look! With flashing Jemstar LED earrings! More poseable then ever! Her legs and arms bend in two ways so she can cross her legs or hold her microphone like a real rock 'n roll star. 121/2", fully articulated fashion doll has long pink, blonde and gold rooted hair! Cassette tape has a "gold" label and brand new JEM hits! Includes bodysuit, tights, skirt, "fur" cape, hair tie, gold shoes, two bracelets, microphone, "suede" skirt, gold sunglasses, sandals, hairpick, gold litter doll stand, and JEM Rock Star Poster"

Glitter 'n Gold Rio
"JEM thinks Rio's the coolest in his Glitter 'N Gold tux and sunglasses! And he has an extra surprise for his favourite star, a long stem rose! 12-1/2", fully articulated male fashion doll has purple and black hair! Cassette tape has a "gold" label and brand new JEM hits! Includes gold tuxedo jacket with satin shirt, gold tie, pants, sneakers, a rose for JEM, hairpick, gold glitter doll stand, and a JEM Rock Star Poster!"

Glitter 'n Gold Rio	Glitter 'n Gold Jem

The Holograms
"They're the musical force behind JEM. Kimber, Aja and Shana are the original Holograms with the hottest sound around! Raya on drums is the Holograms' newest on stage performer! Behind the scenes, Danse choreographs while Video produces their award-winning rock videos! 121/2" fully articulated fashion dolls have long, silky hair and sparkling stage costumes. Each doll comes with a different cassette tape with new hit songs! Kimber, Aja, Shana and Raya have their own pretend musical instruments! Video comes with a pretend video camera and Danse has her own pretend boom box! Each includes stage fashions, pumps, hairpick, doll stand and JEM Rock Star Poster!"

The Holograms Raya, Video, Danse, Kimber, Aja & Shana

The Misfits
"The mischievous Misfits: Pizzazz, Stormer and Roxy have been joined by their wildest cohorts, Clash and Jetta. They'll do anything to make the Misfits #1! Clash jams JEM's concert with her distortion modulator while Jetta loves to zap the colour out of JEM's music videos! They all spell trouble for JEM and the Holograms! 121/2", fully articulated fashion dolls have multicolored hair and wild stage costumes! Jetta has pure black hair with silver mylar streaks and a black and white outfit!  Cassette tapes include great Misfits' music! Pizzazz, Stormer, Roxy and Jetta each have a pretend musical instrument and Clash comes with a pretend distortion modulator! Each includes pumps, hairpick, cassette tape, doll stand, and a JEM Rock Star Poster!"

The Misfits Jetta, Clash, Pizzazz, Stormer & Roxy

Starlight Girls
"Ashley, Banee and Krissie are Jerrica's friends for the Starlight House and loyal fans of JEM! 11", articulated fashion dolls have chic fashions and unique hairstyles! Each includes shoes, hairpick, and doll stand!"

Starlight Girls Banee, Krissie & Ashley

In 1988, Hasbro had a new range of Jem dolls and fashions planned but unfortunately they never went any further than the prototypes. There would have been two new Jem dolls and four new Holograms dolls (including two new band member). Hasbro stopped production of these dolls because of financial problems, profits on these dolls were down and Hasbro had to cut back on the amount of toy lines.

Unproduced Jem Dolls

American Beauty JEM
"JEM's new star-spangled look is sure to set off fireworks! 121/2" American Beauty JEM doll is fully poseable and comes with dress, tights, boa, hairpiece, earrings, 2 bracelets, shoes, hair pick and microphone!"

Rockin' Romance JEM
"JEM's ready for a rockin' romance and she has the most outrageous hair ever! Fully poseable, 121/2" doll comes with bustle dress, hair tie, tights, pumps, necklace, earrings, 2 bracelets, hair pick, microphone, and a picture of Rio!"

American Beauty Jem	Rockin' Romance Jem

Unproduced Holograms Dolls

The Holograms
" Meet JEM'S newest friends! Astral is a magician who creates magical stage shows for JEM and the Holograms! And famous designer, Regine, keeps the band in top fashion with her fabulous creations! Also behind the scenes is Danse, choreographer of JEM's rockin' stage performances, and Video, producer of the Holograms' latest videos! Each fully poseable, 121/2" doll comes with a coordinated fashion outfit and lots of accessories!"

The Holograms Regine, Video, Astral & Danse