"Need-A-Littles are huggable, loveable fluffy animals just aching for attention. Can you fulfil their needs?"

Need-A-Littles were produced by Matchbox in 1985 and designed by Linda Novich. They were a series of 14" acrylic-fleece pets with a flap on their bottom (like a romper suit would have) which opened to reveal their bum cheeks! They each came with a dummy or rattle and a blanket attached to one paw.

Images on this page thanks to Jill, and Wish Book Web!


There were five Need-A-Littles produced, simply named after their animal type.

  • Lamb "needs love"
  • Bear "needs a hug"
  • Bunny "needs a smile"
  • Kitten "needs a kiss"
  • Puppy "needs a laugh"

Here's a more detailed view of the kitten.