Johnson’s Baby Oil & Baby Powder ~ Adverts [1944-1948]

“Now I’ll be the mama!”
These slightly terrifying ads featuring giant babies and tiny mothers are for Johnson’s Baby Oil & Baby Powder. They date from 1944-48.

Modess ~ Feminine Hygiene Adverts [1940-1946]

“Don’t rob yourself of comfort in action!”
These ads for Modess sanitary napkins date from 1940-46.

Coty Makeup ~ Adverts [1942-1947] Illustration by Carl Erickso

“There’s beauty in the air!”
These ads for Coty cosmetics date from 1942-47. They were illustrated by Carl Erickson.

Milliken ~ Womenswear Adverts [1947-1949]

“And best of all… it’s Milliken!”
These ads for Milliken women’s fashions date from 1947-49.

Virginia Slims 120’s ~ Cigarette Adverts [1985]

“The longest Slims of all.”
These ads for Virginia Slims 120’s cigarettes date from 1985.

Virginia Slims Ultra Lights ~ Cigarette Adverts [1987-1988]

“The lightest style of Slims.”
These ads for Virginia Slims Ultra Lights cigarettes date from 1987-88.

Virginia Slims ~ Cigarette Adverts [1960’s-1980’s] Fat Fingered Men

“We make Virginia Slims especially for women because they are biologically superior to me.”
These ads for Virginia Slims cigarettes date from 1968-84 and were slightly tongue in cheek.

Virginia Slims Lights ~ Cigarette Adverts [1980-1984] Style 2

“You’ve come a long way baby.”
These ads for Virginia Slims Lights cigarettes with a plain white background date from 1980-84.

Virginia Slims Lights ~ Cigarette Adverts [1980-1985] Style 1

“In the crush-proof purse pack.”
These ads for Virginia Slims Lights cigarettes date from 1980-85 and continued in the same two styles as the original cigarettes.

Virginia Slims ~ Cigarette Adverts [1990-1994]

“You’ve come a long way baby.”
These ads for Virginia Slims cigarettes date from 1990-94 and began the first real change in style since the 1970’s.

Virginia Slims ~ Cigarette Adverts [1980’s] Style 2

“You’ve come a long way baby.”
These ads for Virginia Slims cigarettes date from 1980-89 and continue in the same style as the previous decade.

Virginia Slims ~ Cigarette Adverts [1970’s] Style 2

“You’ve come a long way baby.”
These ads for Virginia Slims cigarettes date from 1971-79.

Virginia Slims ~ Cigarette Adverts [1980-1991] Style 1

“You’ve come a long way baby.”
These ads for Virginia Slims cigarettes date from 1980-91.

Virginia Slims ~ Cigarette Adverts [1970’s] Style 1

“You’ve come a long way baby.”
These ads for Virginia Slims cigarettes date from 1968-79.

Capari ~ Cigarette Adverts [1988-1989]

“The slimmest slim!”
This ad campaign for Capari cigarettes dates from 1988-89.

Capari ~ Cigarette Adverts [1987]

“The slimmest slim in town.”
This ad campaign for Capari cigarettes dates from 1987.

Blackstone Cigars ~ Adverts [1944-1945]

“New sizes! New shapes! New pleasure!”
These ads for Blackstone Cigars date from 1944-45.