“Drink your vitamins and like ’em!” These illustrated ads by Walter Early for Borden’s Hemo, a fortified chocolate malt drink, date from 1942-46.
“If it’s Borden’s it’s got to be good!” These illustrations by Walter Early are from Borden’s dairy adverts from 1939-1949.
“Designer resort wear so new and snazzy they’ll make all heads turn.” This fashion shoot for Ebony magazine from Feb 1980 starts of fairly average then takes a swift turn into the bizarre and grotesque with monkey fur, the “gay ’90’s”, leopard print and chamois leather.
“A fitness programme for today’s young girl.” During the mid to late 1980’s, Hasbro produced a line of fitness sets aimed at young girls.
“Tired of huffing and puffing, jiggling and jogging?” This article on low-impact aerobics is from Working Mother magazine, Nov 1986. It goes without saying, my favourite move has to be the funky chicken, although anything performed in these glaring lycra outfits would be pretty funky.
“”Once her hair was her despair, now she’s a Lustre-Creme Dream Girl.”” These Lustre Creme shampoo ads from 1948 all had a very similar theme: shiny hair does a husband find.
“Doctors prove 2 out of 3 women can have more beautiful skin in 14 days!” These ads for Palmolive soap are from 1943-44, and offered women scientific proof of a more beautiful skin for those whose complexion had “lost that lovely look”.
“Taste that beats the others cold!” This ad campaign from Pepsi-Cola date from late 1966 to mid 1969.