“Ask for Birds Eye, Get Birds Eye!”
These ads for various Birds Eye frozen food products date from 1946-49. Each ad featured a different recipe and technicolour photo, plus little illustrations at the bottom.
These ads featured an illustrated Diana Shore.
By mid to late 1946 the ads began to stress to women the importance of making sure to buy Birds Eye over cheaper, inferior brands.
These ads featured a little photo-strips of women demanding Birds Eye.
Here are the shouty women.
The packaging design changed in 1948, and gone too were the demanding women.