“Sears shapes a woman’s world.” These ads for Sears support lingerie are from 1968. The models looked like they were posing on big pools of bright paint.
“It doesn’t cling, doesn’t creep, doesn’t twist.” These four swinging sixties Non-Cling underwear ads by Sears are from 1968.
“Sears has gone wild!” These ads for Sears support lingerie are from 1969. The models were all posing outdoors with large wild cats.
This series of adverts for Sears “The-Men’s-Store”, dating from 1968-69, were photographed in the New York Playboy Club.
“They’ve got all the moves.” These adverts for Sears Give-n’-Slacks and The-Comfort-Shirt date from 1970-71.
“Fresh, fashionable, very wearable.” These ads for Sears “The Men’s Store” were part of their Menswear Report campaign. They all date from 1976.