The Pall Mall was introduced in 1899 by the Black Butler Company (UK) and aimed at the upper class as the first “premium” cigarette. It is named after Pall Mall, a well-known street in London. Ad campaigns are listed by oldest first.
“Let your throat enjoy smooth smoking!” These ads for Pall Mall cigarettes date from 1953-54. They were very similar to the later ads of previous campaign, with red and white backgrounds, and black and white illustrated smokers.
“Reward yourself!” These ads for Pall Mall cigarettes date from 1954-56. As per their previous ad campaigns, all illustrations of happy smokers were black and white, with red text on the white background or white text on a solid red background.
“Mildness is a pleasure with Pall Mall.” These ads for Pall Mall cigarettes date from 1956-57. Where previously they had all been illustrated, they were now a mixture of illustration or black and white photo. All still had red block backgrounds with white text, or red text on white as per older campaigns.
“Wherever particular people congregate.” These two illustrated ads for Pall Mall cigarettes date from late 1962. They featured couple dining out, with the gentlemen admiring the length of their cigarettes. Possibly by Mary Blair.