“Smoke for pleasure today. No Cigarette hangover tomorrow!”Philip Morris cigarettes sponsored US TV show I Love Lucy from its premier on 15th October 1951, until Christmas 1954. As well as the TV ads, there were paper ads featuring the shows stars Lucille Ball and Desi Arnaz.
“No other cigarette gives you this assurance… this smoking pleasure.”In 1954, Philip Morris modernised their cigarette advertising campaign with a fresh new look (no bell boys to be seen anywhere). They also had a new design of “snap-open” packaging.