Including cosmetics (make-up, perfume), hair (shampoo, styling products, colouring), toiletries (teeth, skin care, feminine hygiene) and medicinal (first aid, pain relief, fitness). Below are the brands and products in this category.
“Loveable. Collectable. That’s Avon’s Small World!” Christmas of 1970, Avon began to produce an adorable line of cosmetics and bath items for girls called “Small World”. It was based on Disney’s “It’s A Small World” ride, with characters designed by Mary Blair.
“The champ of headache remedies.”These ads for Bromo-Seltzer antacid date from 1940, endorsed by various headache riddled celebrities of the time.
“I don’t know how he does it” These black and white photo story ad’s for Colgate toothpaste date from 1944, a style which was used for several years. All the ads featured unlucky-in-love soldiers and sailors with various dental hygiene issues.
“Electric Youth – The electric fragrance!” These ads for Debbie Gibson’s “Electric Youth” perfume are from 1989-90. It was produced by Revlon and distributed by Natural Wonder Cosmetics, which Debbie Gibson advertised between 1988-90.
“Pretty was never so pure.” These ads for Natural Wonder Cosmetics by Revlon are from 1988-90, during which time Debbie Gibson was spokeswoman.
“Package of smiles!” These graphic style ads for Dr West’s “Miracle Tuft” toothbrushes date from 1947-52, with photography by Bauman-Greene.
“Brushing puts a gleam in your hair.” These ads for Du Pont hair brushes date from 1946-48 and featured lovely ladies brushing their luxurious locks.
“With lovely new clothes and completion, Margaret Ryan plans a Cabana honeymoon.” These honeymoon themed ads for DuBarry beauty preparations date from 1945.
“Sisters are different from brothers.”These ads for men’s hair styling product “Duke” and their women’s range “Raveen” are from 1964 to 1972. Both made by Supreme Beauty Products, they mainly advertised separately but there were a few mixed line ads too.
“It’s a girls best friend!” These four ads for Eunece perfume by Fashion Fair are from 1986-87. These two chaps were fighting over the same lady for a long time!
“I’m just a soul singer from Detroit.” These ads for Fashion Fair cosmetics date from 1975-78 and feature a variety of notable black women of the time.
“I’m not a bad girl! You’re a bad mommy!” These adverts for Fletcher’s Castoria date from 1939-1941 and feature a lot of finger pointing, angry parents, threats of spanking, and constipated children.
“Be lovely to love.”
These ads for Fresh deodorant are from 1946-51. The design changed very little over the years, always featuring a kissing couple wearing glamorous evening attire.
“A fitness programme for today’s young girl.” During the mid to late 1980’s, Hasbro produced a line of fitness sets aimed at young girls.
“Now I’ll be the mama!” These slightly terrifying ads featuring giant babies and tiny mothers are for Johnson’s Baby Oil & Baby Powder. They date from 1944-48.
“Come claim a private new world all for you. The Gentle Sex.” This lovely illustrated ad campaign for Kotex Kotique feminine hygiene products date from 1969-71.
“Tired of huffing and puffing, jiggling and jogging?” This article on low-impact aerobics is from Working Mother magazine, Nov 1986. It goes without saying, my favourite move has to be the funky chicken, although anything performed in these glaring lycra outfits would be pretty funky.
“”Once her hair was her despair, now she’s a Lustre-Creme Dream Girl.”” These Lustre Creme shampoo ads from 1948 all had a very similar theme: shiny hair does a husband find.
“Made just for girls!” These yummy pink ads for Lustre Creme shampoo date from 1967-68. They feature some very sixties geometrics!
“She’ll flip with your cool magic.” These ads for Magic Shaving Powder and Magic After Shave Cream by Carson date between 1964-81.
“I like smooth men!” These illustrated pin-up girl ads are for Mennen shaving cream and after shave (called “Skin Bracer”). They’re from 1946-47 and feature artwork by Norman Mingo.
“Doctors prove 2 out of 3 women can have more beautiful skin in 14 days!” These ads for Palmolive soap are from 1943-44, and offered women scientific proof of a more beautiful skin for those whose complexion had “lost that lovely look”.
“Now! You can change your skin tone to look lovely in any fashion colour.”Pond’s “Angel Face” adverts from 1960-61 featured striking double head shots of models wearing contrasting colours.
“She’s busy… yet she’s beautiful… she uses Pond’s.”These ads for Pond’s “Cold Cream” are from 1958-61 and feature famous actresses/models of the day, who were also busy mothers and wives.
“A lovelier brush for lovelier hair!” These ads for Pro-phy-lac-tic “Jewelite” hair brushes date from 1945-49.
“No other toothbrush has all these features!” These two ads for Tek toothbrushes are from 1947. They were illustrated by Robert George Harris.
“No more poodle-tight perms, monstrous commitments or not-so-funny between-perm droops.” I love this set of adverts for Toni’s “Epic-Waves” try-on perms from 1989, featuring porcelain clown, poodle and Bride of Frankenstein faces, and big 80’s hair!
“Want a Morning Glory complexion? Take a Woodbury Beauty Nightcap tonight.”These ads for Woodbury Cold Cream are all from 1941. Each one featured a different famous actress of the time, plus a mention of the film they were currently starring in.
“The perfume of lovely women everywhere.” These ads for Yardley’s “Bond Street” perfume date from 1947-48. They feature illustrated backgrounds by W K Plummer and Bernard Lamotte.
“Makes you feel so fresh and feminine.” These five Yardley ads for are from 1956-57. The dolls in the images were designed by Madame Alexander, a company which has been making dolls since 1923.