Beauty & Health

Including cosmetics (make-up, perfume), hair (shampoo, styling products, colouring), toiletries (teeth, skin care, feminine hygiene) and medicinal (first aid, pain relief, fitness). Below are the brands and products in this category.

Latest Additions

Yardley “English Lavender” ~ Perfume & Soap Adverts [1942-1948]

“Be young… be bright… be lovely.”
These ads for Yardley’s “English Lavender” perfume date from 1942-48.

Yardley “Bond Street” ~ Perfume Adverts [1947-1948]

“The perfume of lovely women everywhere.”
These ads for Yardley’s “Bond Street” perfume date from 1947-48. They feature illustrated backgrounds by W K Plummer and Bernard Lamotte.

Yardley “Bond Street” ~ Perfume & Makeup Adverts [1942-1946]

“Keep your best face forward!”
These ads for Yardley’s “Bond Street” perfume and beauty preparations date from 1942-46.

DuBarry Beauty Preparations ~ Adverts [1945-1946]

“As radiant as a precious jewel.”
These ads for DuBarry beauty preparations date from 1945-46.

DuBarry Beauty Preparations ~ Adverts [1945]

“With lovely new clothes and completion, Margaret Ryan plans a Cabana honeymoon.”
These honeymoon themed ads for DuBarry beauty preparations date from 1945.

Louis Philippe ~ Face Powder Adverts [1942-1945]

“Spreads unbelievable youthful disguise over tired, drab skin!”
These ads for Louis Philippe face powder and rouge date from 1942-45.

Louis Philippe ~ “Sunbird” Lipstick Adverts [1946]

“For the song in your heart…”
These ads for Louis Philippe’s “Sunbird” lipstick date from 1946.

Louis Philippe ~ Lipstick Adverts [1942-1946]

“Magnetise your lips!”
These ads for Louis Philippe lipstick date from 1942-46.

Johnson’s ~ Baby Oil & Baby Powder Adverts [1944-1948]

“Now I’ll be the mama!”
These slightly terrifying ads featuring giant babies and tiny mothers are for Johnson’s Baby Oil & Baby Powder. They date from 1944-48.

Modess ~ Feminine Hygiene Adverts [1940-1946]

“Don’t rob yourself of comfort in action!”
These ads for Modess sanitary napkins date from 1940-46.

Coty ~ Makeup Adverts [1942-1947] Illustration by Carl Erickso

“There’s beauty in the air!”
These ads for Coty cosmetics date from 1942-47. They were illustrated by Carl Erickson.

Apex ~ Hair Care Adverts [1960-1969]

“How to let your hair down. Apex style.”
These ads for Apex hair products date from 1960-69.

Mifflin ~ Skin Care Adverts [1940-1945]

“Rub and relax with Mifflin!”
These ads for rubbing alcohol Mifflin date from 1940-44.

Pepto-Bismol ~ Indigestion Adverts [1940-1947]

“I’m a girl who can’t say no!”
These ads for indigestion remedy Pepto-Bismol date from 1940-47.

Fashion Fair Cosmetics ~ Adverts [1975-1978]

“I’m just a soul singer from Detroit.”
These ads for Fashion Fair cosmetics date from 1975-78 and feature a variety of notable black women of the time.

Trushay ~ Hand Lotion Adverts [1944-1946]

“Soft as whispers… your hands thrill him as they touch his face.”
These ads for Trushay hand lotion are from 1944-46.

Colgate ~ Toothpaste Adverts [1940]

“She looks like a million… but she hasn’t much sense!”
These ad’s for Colgate toothpaste date from 1940. This comic strip style continued for several years.

Squibb ~ Toothpaste Adverts [1940]

“Feel fresh as a wind-whipped white cap!”
These ad’s for Squibb toothpaste date from 1940.

Colgate ~ Toothpaste Adverts [1939]

“Nobody makes a pass at me!”
These ad’s for Colgate toothpaste date from 1939. The comic strip style used continued for several years.

Squibb ~ Toothpaste Adverts [1939-1940]

“There’s gaiety in the taste of it…”
These ad’s for Squibb toothpaste date from 1939-40.

Colgate Toothpaste ~ Adverts [1938]

“Go ‘way! You’ve got bad breath!”
These ad’s for Colgate toothpaste date from 1938. The comic strip style used continued for several years.

Squibb ~ Toothpaste Adverts [1939]

“You can taste and feel the difference.”
These ad’s for Squibb toothpaste date from 1939.

Gem Razors: Peter Arno Illustrations ~ Adverts [1944-1946]

“Avoid 5 O-Clock Shadow”
These busty illustrated ads for Gem razors and blades are from 1944-45 and featured artwork by Peter Arno.

Feen-A-Mint ~ Laxative Adverts [1961-1962]

“Is your new hat more important than your laxative?”
These ads for Feen-A-Mint laxatives date from 1961-62.

Colgate ~ Toothpaste Adverts [1937]

“Her smile won him… but her breath lost him.”
These ad’s for Colgate toothpaste date from 1937. The comic strip style used continued for many years.

Etiquet ~ Deodorant Adverts [1943]

“Should a Marine kiss a girl with his hat on?”
These ads for Etiquet antiseptic deodorant cream date from 1943.

Playtex Makeup Cape ~ Adverts [1939]

“Prelude to loveliness!”
These ads for Playtex Makeup Capes date from 1939.

Bromo-Seltzer ~ Antacid Adverts [1937]

“Stop morning-after before it starts.”
These ads for Bromo-Seltzer antacid date from 1937 and were aimed at men who had partied too hard the night before!