Including cosmetics (make-up, perfume), hair (shampoo, styling products, colouring), toiletries (teeth, skin care, feminine hygiene) and medicinal (first aid, pain relief, fitness). Below are the brands and products in this category.
“I’m the lonesomest gob in town!” These ad’s for Colgate toothpaste date from 1943. This style continued for several years.
“Greatest catch of the season!” These ads for “Bachelor’s Carnation” lipstick and nail polish by Revlon date from 1946.
“Should husbands help around the house?” These two ads for Swan soap date from 1946.
“Revlon’s most tempting colour since Eve winked at Adam.” These ads for “Fatal Apple” lipstick and nail polish by Revlon date from 1945.
“Unlimited stylage!” These ads for World Of Curls hair care products date from 1982-86.
“It’s the fashion to wear made-to-order face powder!” These ads for Charles of the Ritz cosmetics date from 1959-66.
“Texture of velvet!” These ads for “Pink Lightning” lipstick and nail polish by Revlon date from 1944-45.
“Who is she?” This black & white ad campaign for DuBarry beauty preparations ran from 1947 until at least 1951.
“Individual beauty, made to order!” These ads for Charles of the Ritz cosmetics date from 1956-59, many of which were photographed through textured glass.
“Samson was a sissy!” These ads for Knox Gelatine health drink are all from 1940.
“Keep your mouth shut!” These ads for Smith Bros Cough Drops date from 1943-45.
“Where others fail Bromo-Seltzer works.”These split-head ads for Bromo-Seltzer antacid date from 1950, with a change of design into 1951.
“Be lovely to love.”
These ads for Fresh deodorant are from 1946-50. The design changed very little over the years, always featuring a kissing couple wearing glamorous evening attire.
“Uncover the natural brilliance of your smile!” These ad’s for Pepsodent toothpaste date from 1946-47
“It isn’t your necklace they’ll notice, pet!”
These illustrated Mum deodorant adverts are from 1945-46.
“The champ of headache remedies.”These ads for Bromo-Seltzer antacid date from 1940, endorsed by various headache riddled celebrities of the time.
“You’ll like yeast this new way!” These ads for Fleischmann’s Yeast date from 1941.
“Drink it… to your health!” These ads for Fleischmann’s Yeast date from 1939-40. It was advertised as a cure-all for just about everything!
“For men in service – for men at home.” This black, white and green ad campaign for Mennen shaving cream dates from 1942-44.
“If it’s kissing you’re missing, check up on your breath!” These ad’s for Colgate toothpaste date from 1942. This style continued for several years.
“Husbands don’t TALK about it!” These ad’s for Colgate toothpaste date from 1941. This style continued for several years.
“I like smooth men!” These illustrated pin-up girl ads are for Mennen shaving cream and after shave (called “Skin Bracer”). They’re from 1946-47 and feature artwork by Norman Mingo.
“Mommy protects me with baby powder.” These ads for Mennen baby powder are from 1944.
“Tired of huffing and puffing, jiggling and jogging?” This article on low-impact aerobics is from Working Mother magazine, Nov 1986. It goes without saying, my favourite move has to be the funky chicken, although anything performed in these glaring lycra outfits would be pretty funky.
“Space age results!” These ads for All Ways “911” emergency hair care products are from 1992-93. Because outer space can play havoc with your hair-do.
“Be daring. Be bold.” These ads for Care Free Curl hair products by Soft Sheen date from 1981-89.
“Lovelier skin in 14 days!” These ads for Palmolive soap are from 1945-48 and continued the “doctors prove” campaign from the previous year.