Including Cosmetics (make-up, perfume), Hair (shampoo, styling products, colouring), Toiletries (teeth, skin care, feminine hygiene) and Medicinal (first aid, pain relief, fitness). Below are the brands and products in this category.
“Now I’ll be the mama!” These slightly terrifying ads featuring giant babies and tiny mothers are for Johnson’s Baby Oil & Baby Powder. They date from 1944-48.
“Don’t rob yourself of comfort in action!” These ads for Modess sanitary napkins date from 1940-46.
“There’s beauty in the air!” These ads for Coty cosmetics date from 1942-47. They were illustrated by Carl Erickson.
“How to let your hair down. Apex style.” These ads for Apex hair products date from 1960-69.
“Rub and relax with Mifflin!”These ads for rubbing alcohol Mifflin date from 1940-44.
“I’m a girl who can’t say no!”These ads for indigestion remedy Pepto-Bismol date from 1940-47.
“I’m just a soul singer from Detroit.” These ads for Fashion Fair cosmetics date from 1975-78 and feature a variety of notable black women of the time.
“Soft as whispers… your hands thrill him as they touch his face.”These ads for Trushay hand lotion are from 1944-46.
“She looks like a million… but she hasn’t much sense!” These ad’s for Colgate toothpaste date from 1940. This comic strip style continued for several years.
“Feel fresh as a wind-whipped white cap!” These ad’s for Squibb toothpaste date from 1940.
“Nobody makes a pass at me!” These ad’s for Colgate toothpaste date from 1939. The comic strip style used continued for several years.
“There’s gaiety in the taste of it…” These ad’s for Squibb toothpaste date from 1939-40.
“Go ‘way! You’ve got bad breath!” These ad’s for Colgate toothpaste date from 1938. The comic strip style used continued for several years.
“You can taste and feel the difference.” These ad’s for Squibb toothpaste date from 1939.
“Avoid 5 O-Clock Shadow” These busty illustrated ads for Gem razors and blades are from 1944-45 and featured artwork by Peter Arno.
“Is your new hat more important than your laxative?”These ads for Feen-A-Mint laxatives date from 1961-62.
“Her smile won him… but her breath lost him.”These ad’s for Colgate toothpaste date from 1937. The comic strip style used continued for many years.
“Should a Marine kiss a girl with his hat on?”These ads for Etiquet antiseptic deodorant cream date from 1943.
“Prelude to loveliness!”These ads for Playtex Makeup Capes date from 1939.
“Stop morning-after before it starts.”These ads for Bromo-Seltzer antacid date from 1937 and were aimed at men who had partied too hard the night before!
“Sailor beware of holiday hair!”These ads for Kreml hair tonic date from 1939 to 1944.
“Want a Morning Glory complexion? Take a Woodbury Beauty Nightcap tonight.”These ads for Woodbury Cold Cream are all from 1941. Each one featured a different famous actress of the time, plus a mention of the film they were currently starring in.
“She’s busy… yet she’s beautiful… she uses Pond’s.”These ads for Pond’s “Cold Cream” are from 1958-61 and feature famous actresses/models of the day, who were also busy mothers and wives.
“She’ll flip with your cool magic.” These ads for Magic Shaving Powder and Magic After Shave Cream by Carson date between 1964-81.
“Colours Grey Hair Black” These small black and white ads for Slick Black by Valmor were used between 1969-80. Personally, I like the half-white/half-black hair look.
“Pretty was never so pure.” These ads for Natural Wonder Cosmetics by Revlon are from 1988-90, during which time Debbie Gibson was spokeswoman.
“Electric Youth – The electric fragrance!” These ads for Debbie Gibson’s “Electric Youth” perfume are from 1989-90. It was produced by Revlon and distributed by Natural Wonder Cosmetics, which Debbie Gibson advertised between 1988-90.