Beauty & Health

Including Cosmetics (make-up, perfume), Hair (shampoo, styling products, colouring), Toiletries (teeth, skin care, feminine hygiene) and Medicinal (first aid, pain relief, fitness). Below are the brands and products in this category.


Johnson’s Baby Oil & Baby Powder ~ Adverts [1944-1948]

“Now I’ll be the mama!”
These slightly terrifying ads featuring giant babies and tiny mothers are for Johnson’s Baby Oil & Baby Powder. They date from 1944-48.

Modess ~ Feminine Hygiene Adverts [1940-1946]

“Don’t rob yourself of comfort in action!”
These ads for Modess sanitary napkins date from 1940-46.

Coty Makeup ~ Adverts [1942-1947] Illustration by Carl Erickso

“There’s beauty in the air!”
These ads for Coty cosmetics date from 1942-47. They were illustrated by Carl Erickson.

Apex ~ Adverts [1960-1969]

“How to let your hair down. Apex style.”
These ads for Apex hair products date from 1960-69.

Mifflin ~ Adverts [1940-1945]

“Rub and relax with Mifflin!”
These ads for rubbing alcohol Mifflin date from 1940-44.

Pepto-Bismol ~ Adverts [1940-1947]

“I’m a girl who can’t say no!”
These ads for indigestion remedy Pepto-Bismol date from 1940-47.

Fashion Fair Cosmetics ~ Adverts [1975-1978]

“I’m just a soul singer from Detroit.”
These ads for Fashion Fair cosmetics date from 1975-78 and feature a variety of notable black women of the time.

Trushay Hand Lotion ~ Adverts [1944-1946]

“Soft as whispers… your hands thrill him as they touch his face.”
These ads for Trushay hand lotion are from 1944-46.

Colgate Toothpaste ~ Adverts [1940]

“She looks like a million… but she hasn’t much sense!”
These ad’s for Colgate toothpaste date from 1940. This comic strip style continued for several years.

Squibb Toothpaste ~ Adverts [1940]

“Feel fresh as a wind-whipped white cap!”
These ad’s for Squibb toothpaste date from 1940.

Colgate Toothpaste ~ Adverts [1939]

“Nobody makes a pass at me!”
These ad’s for Colgate toothpaste date from 1939. The comic strip style used continued for several years.

Squibb Toothpaste ~ Adverts [1939-1940]

“There’s gaiety in the taste of it…”
These ad’s for Squibb toothpaste date from 1939-40.

Colgate Toothpaste ~ Adverts [1938]

“Go ‘way! You’ve got bad breath!”
These ad’s for Colgate toothpaste date from 1938. The comic strip style used continued for several years.

Squibb Toothpaste ~ Adverts [1939]

“You can taste and feel the difference.”
These ad’s for Squibb toothpaste date from 1939.

Gem Razors: Peter Arno Illustrations ~ Adverts [1944-1946]

“Avoid 5 O-Clock Shadow”
These busty illustrated ads for Gem razors and blades are from 1944-45 and featured artwork by Peter Arno.

Feen-A-Mint ~ Adverts [1961-1962]

“Is your new hat more important than your laxative?”
These ads for Feen-A-Mint laxatives date from 1961-62.

Colgate Toothpaste ~ Adverts [1937]

“Her smile won him… but her breath lost him.”
These ad’s for Colgate toothpaste date from 1937. The comic strip style used continued for many years.

Etiquet Deodorant ~ Adverts [1943]

“Should a Marine kiss a girl with his hat on?”
These ads for Etiquet antiseptic deodorant cream date from 1943.

Playtex Makeup Cape ~ Adverts [1939]

“Prelude to loveliness!”
These ads for Playtex Makeup Capes date from 1939.

Bromo-Seltzer ~ Adverts [1937]

“Stop morning-after before it starts.”
These ads for Bromo-Seltzer antacid date from 1937 and were aimed at men who had partied too hard the night before!

Kreml Hair Tonic ~ Adverts [1939-1944]

“Sailor beware of holiday hair!”
These ads for Kreml hair tonic date from 1939 to 1944.

Woodbury “Cold Cream” ~ Adverts [1941]

“Want a Morning Glory complexion? Take a Woodbury Beauty Nightcap tonight.”
These ads for Woodbury Cold Cream are all from 1941. Each one featured a different famous actress of the time, plus a mention of the film they were currently starring in.

Pond’s “Cold Cream” ~ Adverts [1958-1961]

“She’s busy… yet she’s beautiful… she uses Pond’s.”
These ads for Pond’s “Cold Cream” are from 1958-61 and feature famous actresses/models of the day, who were also busy mothers and wives.

Magic Shaving Powder ~ Adverts [1960’s-1980’s]

“She’ll flip with your cool magic.”
These ads for Magic Shaving Powder and Magic After Shave Cream by Carson date between 1964-81.

Slick Black ~ Adverts [1970’s]

“Colours Grey Hair Black”
These small black and white ads for Slick Black by Valmor were used between 1969-80. Personally, I like the half-white/half-black hair look.

Debbie Gibson “Natural Wonder Cosmetics” ~ Adverts [1980’s]

“Pretty was never so pure.”
These ads for Natural Wonder Cosmetics by Revlon are from 1988-90, during which time Debbie Gibson was spokeswoman.

Debbie Gibson “Electric Youth” Perfume ~ Adverts [1980’s]

“Electric Youth – The electric fragrance!”
These ads for Debbie Gibson’s “Electric Youth” perfume are from 1989-90. It was produced by Revlon and distributed by Natural Wonder Cosmetics, which Debbie Gibson advertised between 1988-90.

Shockwaves by Wella ~ Adverts [1980’s]

“Send out Shockwaves.”
These hair product ads for Shockwaves by Wella are from 1986.