Includes deodorant, shaving, feminine hygiene, skin care, teeth and more!
“Be lovely to love.”
These ads for Fresh deodorant are from 1946-50. The design changed very little over the years, always featuring a kissing couple wearing glamorous evening attire.
“Uncover the natural brilliance of your smile!” These ad’s for Pepsodent toothpaste date from 1946-47
“It isn’t your necklace they’ll notice, pet!”
These illustrated Mum deodorant adverts are from 1945-46.
“For men in service – for men at home.” This black, white and green ad campaign for Mennen shaving cream dates from 1942-44.
“If it’s kissing you’re missing, check up on your breath!” These ad’s for Colgate toothpaste date from 1942. This style continued for several years.
“Husbands don’t TALK about it!” These ad’s for Colgate toothpaste date from 1941. This style continued for several years.
“I like smooth men!” These illustrated pin-up girl ads are for Mennen shaving cream and after shave (called “Skin Bracer”). They’re from 1946-47 and feature artwork by Norman Mingo.
“Mommy protects me with baby powder.” These ads for Mennen baby powder are from 1944.
“Lovelier skin in 14 days!” These ads for Palmolive soap are from 1945-48 and continued the “doctors prove” campaign from the previous year.
“Doctors prove 2 out of 3 women can have more beautiful skin in 14 days!” These ads for Palmolive soap are from 1943-44, and offered women scientific proof of a more beautiful skin for those whose complexion had “lost that lovely look”.
“Now more than ever, keep that schoolgirl complexion!” These ads for Palmolive soap are from 1941-42, and contained such sentences as “for his sake, guard your loveliness”.
“It cleans your breath while it cleans your teeth!” These comic strip ads for Colgate toothpaste are from 1948.
“Now I’ll be the mama!” These slightly terrifying ads featuring giant babies and tiny mothers are for Johnson’s Baby Oil & Baby Powder. They date from 1944-48.
“Don’t rob yourself of comfort in action!” These ads for Modess sanitary napkins date from 1940-46.
“Rub and relax with Mifflin!”These ads for rubbing alcohol Mifflin date from 1940-44.
“Soft as whispers… your hands thrill him as they touch his face.”These ads for Trushay hand lotion are from 1944-46.
“She looks like a million… but she hasn’t much sense!” These ad’s for Colgate toothpaste date from 1940. This comic strip style continued for several years.
“Feel fresh as a wind-whipped white cap!” These ad’s for Squibb toothpaste date from 1940.
“Nobody makes a pass at me!” These ad’s for Colgate toothpaste date from 1939. The comic strip style used continued for several years.
“There’s gaiety in the taste of it…” These ad’s for Squibb toothpaste date from 1939-40.
“Go ‘way! You’ve got bad breath!” These ad’s for Colgate toothpaste date from 1938. The comic strip style used continued for several years.
“You can taste and feel the difference.” These ad’s for Squibb toothpaste date from 1939.
“Avoid 5 O-Clock Shadow” These busty illustrated ads for Gem razors and blades are from 1944-45 and featured artwork by Peter Arno.
“Her smile won him… but her breath lost him.”These ad’s for Colgate toothpaste date from 1937. The comic strip style used continued for many years.
“Should a Marine kiss a girl with his hat on?”These ads for Etiquet antiseptic deodorant cream date from 1943.
“Five days of new freedom.” These fun ads for Meds tampons by Modess are from 1954.
“One poof is all the proof you need!” These ads for Stopette deodorant are from 1950-56.
“Come claim a private new world all for you. The Gentle Sex.” This lovely illustrated ad campaign for Kotex Kotique feminine hygiene products date from 1969-71.