Includes deodorant, shaving, feminine hygiene, skin care, teeth and more!
“The one anti-perspirant that’s right for every woman”
These Body Mist deodorant adverts are from 1970-75.
“It cleans your breath while it cleans your teeth!” These comic strip ads for Colgate toothpaste are from 1948.
“Her smile won him… but her breath lost him.”These ad’s for Colgate toothpaste date from 1937. The comic strip style used continued for many years.
“Nobody makes a pass at me!” These ad’s for Colgate toothpaste date from 1939. The comic strip style used continued for several years.
“She looks like a million… but she hasn’t much sense!” These ad’s for Colgate toothpaste date from 1940. This comic strip style continued for several years.
“Husbands don’t TALK about it!” These ad’s for Colgate toothpaste date from 1941. This style continued for several years.
“If it’s kissing you’re missing, check up on your breath!” These ad’s for Colgate toothpaste date from 1942. This style continued for several years.
“I’m the lonesomest gob in town!” These ad’s for Colgate toothpaste date from 1943. This style continued for several years.
“I don’t know how he does it” These black and white photo story ad’s for Colgate toothpaste date from 1944, a style which was used for several years. All the ads featured unlucky-in-love soldiers and sailors with various dental hygiene issues.
“Go ‘way! You’ve got bad breath!” These ad’s for Colgate toothpaste date from 1938. The comic strip style used continued for several years.
“Package of smiles!” These graphic style ads for Dr West’s “Miracle Tuft” toothbrushes date from 1947-52, with photography by Bauman-Greene.
“Package of smiles!” These illustrated ads for Dr West’s toothpaste date from 1947-48.
“Should a Marine kiss a girl with his hat on?”These ads for Etiquet antiseptic deodorant cream date from 1943.
“Be lovely to love.”
These ads for Fresh deodorant are from 1946-51. The design changed very little over the years, always featuring a kissing couple wearing glamorous evening attire.
“Avoid 5 O-Clock Shadow” These busty illustrated ads for Gem razors and blades are from 1944-45 and featured artwork by Peter Arno.
“Now I’ll be the mama!” These slightly terrifying ads featuring giant babies and tiny mothers are for Johnson’s Baby Oil & Baby Powder. They date from 1944-48.
“Come claim a private new world all for you. The Gentle Sex.” This lovely illustrated ad campaign for Kotex Kotique feminine hygiene products date from 1969-71.
“She’ll flip with your cool magic.” These ads for Magic Shaving Powder and Magic After Shave Cream by Carson date between 1964-81.
“Mommy protects me with baby powder.” These ads for Mennen baby powder are from 1944.
“For men in service – for men at home.” This black, white and green ad campaign for Mennen shaving cream dates from 1942-44.
“I like smooth men!” These illustrated pin-up girl ads are for Mennen shaving cream and after shave (called “Skin Bracer”). They’re from 1946-47 and feature artwork by Norman Mingo.
“Rub and relax with Mifflin!”These ads for rubbing alcohol Mifflin date from 1940-44.
“Don’t rob yourself of comfort in action!” These ads for Modess sanitary napkins date from 1940-46.
“Five days of new freedom.” These fun ads for Meds tampons by Modess are from 1954.
“It isn’t your necklace they’ll notice, pet!”
These illustrated Mum deodorant adverts are from 1945-46.
“Now more than ever, keep that schoolgirl complexion!” These ads for Palmolive soap are from 1941-42, and contained such sentences as “for his sake, guard your loveliness”.
“Doctors prove 2 out of 3 women can have more beautiful skin in 14 days!” These ads for Palmolive soap are from 1943-44, and offered women scientific proof of a more beautiful skin for those whose complexion had “lost that lovely look”.
“Lovelier skin in 14 days!” These ads for Palmolive soap are from 1945-48 and continued the “doctors prove” campaign from the previous year.
“Uncover the natural brilliance of your smile!” These ad’s for Pepsodent toothpaste date from 1946-47
“Loveable. Collectable. That’s Avon’s Small World!” Christmas of 1970, Avon began to produce an adorable line of cosmetics and bath items for girls called “Small World”. It was based on Disney’s “It’s A Small World” ride, with characters designed by Mary Blair.
“There’s gaiety in the taste of it…” These ad’s for Squibb toothpaste date from 1939-40.
“You can taste and feel the difference.” These ad’s for Squibb toothpaste date from 1939.
“Feel fresh as a wind-whipped white cap!” These ad’s for Squibb toothpaste date from 1940.
“One poof is all the proof you need!” These ads for Stopette deodorant are from 1950-56.
“Should husbands help around the house?” These two ads for Swan soap date from 1946.
“No other toothbrush has all these features!” These two ads for Tek toothbrushes are from 1947. They were illustrated by Robert George Harris.
“Soft as whispers… your hands thrill him as they touch his face.”These ads for Trushay hand lotion are from 1944-46.