Toiletries

Includes deodorant, shaving, feminine hygiene, skin care, teeth and more!

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Colgate ~ Toothpaste Adverts [1943]

“I’m the lonesomest gob in town!”
These ad’s for Colgate toothpaste date from 1943. This style continued for several years.

Swan Soap ~ Skin Care Adverts [1946]

“Should husbands help around the house?”
These two ads for Swan soap date from 1946.

Fresh ~ Deodorant Adverts [1946-1950]

“Be lovely to love.”
These ads for Fresh deodorant are from 1946-50. The design changed very little over the years, always featuring a kissing couple wearing glamorous evening attire.

Pepsodent ~ Toothpaste Adverts [1946-1947]

“Uncover the natural brilliance of your smile!”
These ad’s for Pepsodent toothpaste date from 1946-47

Mum ~ Deodorant Adverts [1945-1946]

“It isn’t your necklace they’ll notice, pet!”
These illustrated Mum deodorant adverts are from 1945-46.

Mennen ~ Shaving Adverts [1942-1944]

“For men in service – for men at home.”
This black, white and green ad campaign for Mennen shaving cream dates from 1942-44.

Colgate ~ Toothpaste Adverts [1942]

“If it’s kissing you’re missing, check up on your breath!”
These ad’s for Colgate toothpaste date from 1942. This style continued for several years.

Colgate ~ Toothpaste Adverts [1941]

“Husbands don’t TALK about it!”
These ad’s for Colgate toothpaste date from 1941. This style continued for several years.

Mennen ~ Shaving Adverts [1946-1947] Illustrations by Norman Mingo

“I like smooth men!”
These illustrated pin-up girl ads are for Mennen shaving cream and after shave (called “Skin Bracer”). They’re from 1946-47 and feature artwork by Norman Mingo.

Mennen ~ Baby Powder Adverts [1944]

“Mommy protects me with baby powder.”
These ads for Mennen baby powder are from 1944.

Palmolive ~ Soap Adverts [1945-1948]

“Lovelier skin in 14 days!”
These ads for Palmolive soap are from 1945-48 and continued the “doctors prove” campaign from the previous year.

Palmolive ~ Soap Adverts [1943-1944]

“Doctors prove 2 out of 3 women can have more beautiful skin in 14 days!”
These ads for Palmolive soap are from 1943-44, and offered women scientific proof of a more beautiful skin for those whose complexion had “lost that lovely look”.

Palmolive ~ Soap Adverts [1941-1942]

“Now more than ever, keep that schoolgirl complexion!”
These ads for Palmolive soap are from 1941-42, and contained such sentences as “for his sake, guard your loveliness”.

Colegate ~ Toothpaste Adverts [1948] Comic Strip

“It cleans your breath while it cleans your teeth!”
These comic strip ads for Colgate toothpaste are from 1948.

Johnson’s ~ Baby Oil & Baby Powder Adverts [1944-1948]

“Now I’ll be the mama!”
These slightly terrifying ads featuring giant babies and tiny mothers are for Johnson’s Baby Oil & Baby Powder. They date from 1944-48.

Modess ~ Feminine Hygiene Adverts [1940-1946]

“Don’t rob yourself of comfort in action!”
These ads for Modess sanitary napkins date from 1940-46.

Mifflin ~ Skin Care Adverts [1940-1945]

“Rub and relax with Mifflin!”
These ads for rubbing alcohol Mifflin date from 1940-44.

Trushay ~ Hand Lotion Adverts [1944-1946]

“Soft as whispers… your hands thrill him as they touch his face.”
These ads for Trushay hand lotion are from 1944-46.

Colgate ~ Toothpaste Adverts [1940]

“She looks like a million… but she hasn’t much sense!”
These ad’s for Colgate toothpaste date from 1940. This comic strip style continued for several years.

Squibb ~ Toothpaste Adverts [1940]

“Feel fresh as a wind-whipped white cap!”
These ad’s for Squibb toothpaste date from 1940.

Colgate ~ Toothpaste Adverts [1939]

“Nobody makes a pass at me!”
These ad’s for Colgate toothpaste date from 1939. The comic strip style used continued for several years.

Squibb ~ Toothpaste Adverts [1939-1940]

“There’s gaiety in the taste of it…”
These ad’s for Squibb toothpaste date from 1939-40.

Colgate Toothpaste ~ Adverts [1938]

“Go ‘way! You’ve got bad breath!”
These ad’s for Colgate toothpaste date from 1938. The comic strip style used continued for several years.

Squibb ~ Toothpaste Adverts [1939]

“You can taste and feel the difference.”
These ad’s for Squibb toothpaste date from 1939.

Gem Razors ~ Shaving Adverts [1944-1946] Illustrations by Peter Arno

“Avoid 5 O-Clock Shadow”
These busty illustrated ads for Gem razors and blades are from 1944-45 and featured artwork by Peter Arno.

Colgate ~ Toothpaste Adverts [1937]

“Her smile won him… but her breath lost him.”
These ad’s for Colgate toothpaste date from 1937. The comic strip style used continued for many years.

Etiquet ~ Deodorant Adverts [1943]

“Should a Marine kiss a girl with his hat on?”
These ads for Etiquet antiseptic deodorant cream date from 1943.

Modess Meds ~ Feminine Hygiene Adverts [1954]

“Five days of new freedom.”
These fun ads for Meds tampons by Modess are from 1954.