Including menswear, womenswear, childrenswear, underwear and lingerie. Plus various fashion accessories like shoes, gloves, bags, hats, neckwear, jewellery and watches. Below are the brands and products in this category.
“Makes the most of your best.” These ads for Cole swimsuits date from 1948-49, with illustrations by Ron Wicks.
“Styled in California for the stars of Hollywood …and you!” These ads for Catalina “sweetheart” swim suits date from 1948-50.
“Cobwebby charmers!” This ad campaign for Cannon nylon stockings ran from 1947-48.
“Gossamer glamour for the transcendent occasion.” These ads for Real Silk hosiery date from 1939-40.
“For the loveliest legs in the world!” These ads for Berkshire stocking date from 1947-49.
“Designer resort wear so new and snazzy they’ll make all heads turn.” This fashion shoot for Ebony magazine from Feb 1980 starts of fairly average then takes a swift turn into the bizarre and grotesque with monkey fur, the “gay ’90’s”, leopard print and chamois leather.
“Young gentry sport shirts.” These spiffy menswear catalogue images are from a 1966 JC Penneys catalogue and feature an array of mildly amused men sporting knitted cardigans, pullovers and shirts.
“You’ll stand out on any cool scene.” These ads for Diplomat Shops menswear are from 1973. You simply can’t go wrong with plaid elephant bell pants.
“Birds make them huge and elegant.” These wonderful hats are from Life magazine, October 1944.
“New York milliners show balloon silhouettes, curlicue crowns and jelly rolls gone glamorous.” These wonderfully extravagant hats are from Life magazine, August 1945.
“An old and genteel art is used to make jaunty, stylish cloths.” These lovely crocheted garments are from Life magazine, January 1945.
“And best of all… it’s Milliken!” These ads for Milliken women’s fashions date from 1947-49.
“Rise On!” These ads for Flagg Bros menswear, shoes and accessories date from 1972-79.
“Flagg shoes, for the outspoken few.” These ads for Flagg Bros men’s shoes date from 1966-72.
These ads for I. Magnin women’s fashions date from 1947-48.
“What this generation needs is a formal education.”These ads for After Six formal menswear date from 1956 to 1979.
“Italian designers capture tone of ‘way out’ world.”Space-age fashions from Ebony magazine, October 1965.
“It’s Aralac!”These black and white ads are for a fabric called Aralac and featured womenswear by a variety of designers. They date from 1945-46.
“The worlds greatest name in women’s shoes.” These ads for Style-EEZ by Selby Shoes date between 1938-40.
“The finest woollens in the world.”This long running ad campaign by Forstmann Woolen Company dates from 1944-56, and ran from September to April each year. The ads had a background of three swathes of fabric with a model wearing clothes made from them.
“Loomed For You”This ad campaign by Forstmann Woolen Company dates from 1943-44. Each ad was participially framed with woollen fabric.
“For Lines That Live”This ad campaign by Forstmann Woollen Company dates from 1941-42. Each ad featured a selection of black and white photographs of the same outfit from a different shoot.
“Professionally styled for cool efficiency.”These ads for White Swan Uniforms are from 1971-88.
“Decorate your body with all sorts of things… Make a headband… wear it as a dog collar… wear it as an armlet… make it longer… wear it as a belt… Express Yourself!”Columbia Minerva knitting leaflets for various fashion accessories, including, bags, belts and slippers. They date from 1970-77.
Columbia Minerva knitting leaflets for ponchos, cloaks and shawls. They date from 1967-77.
“Bright touches to warm gay spirits from top to toe.” Columbia Minerva knitting leaflets for scarves, hats and mittens. They date from 1967-77.
“Tiny togs for tiny tots to knit to crochet.” Columbia Minerva knitting leaflets for childrenswear, dating from 1970-77.