Including menswear, womenswear, childrenswear, underwear and lingerie. Also included are various fashion accessories, such as shoes, gloves, bags, hats, neckwear, jewellery and watches.
“The young point of view in shoes.” These ads for “Life Stride” women’s shoes by Brown Shoe Company date from 1958-63.
“The top goes down, the style goes up!” These ads for “Pewdin” men’s shoes by Brown Shoe Company date from 1954-58 where I have found four different styles of ads.
“The Secret? It’s in the crotch.” Action Jeans (aka Kickin’ Jeans) were produced by Century Martial Arts from 1977 to 1991 and endorsed by Chuck Norris from 1981.
“No finer fit at any price!”These six ads for Bestform lingerie are from 1944, with particularly pert bosomed illustrations by American pin-up artist George Petty.
Bill The Hatter was (and still is) a mail order company founded in Chicago in 1949 dealing in men’s hats, shoes and clothing. The ads here are for their funky 1970’s men’s fashions.
“Brings better fashion into focus.”These ads for Botany “Camera” men’s fashions date from 1955. They were thin, full height third-page ads featuring disembodied clothing, cameras for heads, and bright coloured backgrounds.
“Unique clothing for women of distinction.” This fine selection of boutique dress shop ads are from Tampa Bay Magazine, dating between 1986-88.
“Great fashion just for you at Young C&A.” These C&A ads for “10 To Teens” and “Girls In Style” childrenswear are all from UK teen music magazine Smash Hits, dating from 1984-86.
“No matter how fast the fashion trends change, Clockhouse keeps you right in style.” These C&A “Clock House” womenswear ads are all from UK teen music magazine Smash Hits, dating from 1983-85.
With Halloween just a few days away, I thought it would be fun to look up some 1980’s & 1990’s TV, toy and movie based fancy dress sewing patterns. They range from fun to the down right bizarre!
Here is a collection of children’s character watches and clocks shown in various US Christmas catalogues from 1980-89 (found on Wishbook). I love the over-sized Strawberry Shortcake wall wrist watch clock!
Here is a collection of children’s character clothing shown in various US Christmas catalogues from 1980-89 (found on Wishbook). The clothing was mainly t-shirts and sweater/sweat pant sets. I love the poses the kids are pulling in some of these images!
I fancied collating the character nightwear from the 1980’s Sears, Montgomery Ward and JCPenney Christmas catalogues over at Wishbook, and this is the result!
“Instant outfits for today’s pant people!” For girls who want today’s favoured Folk-Art Look, boys who want to be done up sailor-style, and crushed velvet for holiday happenings for the grown-ups.
“Tiny togs for tiny tots to knit to crochet.” Columbia Minerva knitting leaflets for childrenswear, dating from 1970-77.
“Decorate your body with all sorts of things… Make a headband… wear it as a dog collar… wear it as an armlet… make it longer… wear it as a belt… Express Yourself!”Columbia Minerva knitting leaflets for various fashion accessories, including, bags, belts and slippers. They date from 1970-77.
“Get with fashion’s newest rage. These handknits fly off your fingers with supersonic speed.” Columbia Minerva knitting leaflets for Women’s fashion. They date from 1967-77.
Columbia Minerva knitting leaflets for ponchos, cloaks and shawls. They date from 1967-77.
“Bright touches to warm gay spirits from top to toe.” Columbia Minerva knitting leaflets for scarves, hats and mittens. They date from 1967-77.
“The cool way to stay neat all day!”These ads for men’s trousers made from Du Pont “Dacron” polyester and “Orlon” acrylic fibre date from 1956-58. The ads featured a pair of men’s legs in the foreground and woman in the background.
“Comfort in action!”These ads for men’s fashions made from Du Pont “Dacron” polyester, “Orlon” acrylic fibre, and “Nylon” date from 1956-59. The ads feature men in various sporting and leisure scenarios.
“Extra Point: Orlon”These ads for men’s suits made from Du Pont “Orlon” acrylic fibre date from 1957. The ads all show men standing in front of a faint American Football scene.
“In fall slacks Orlon adds the future.”These ads for men’s suits and slacks made from Du Pont “Orlon” acrylic fibre date from 1958. The ads had little illustrations of spaceships, satellites, and other flying crafts at the bottom.
“So light, so neat!”These ads for men’s suits made from Du Pont “Orlon” acrylic fibre date from 1958. The ads featured a close up shot of a man’s jacketed torso on one side, with a full length shot in the distance on the other. The backgrounds were illustrations of fun outdoor activities.
“The age of Orlon.”These ads for men’s suits and slacks made from Du Pont “Orlon” acrylic fibre date from 1959. The ads had a space theme with plants, rockets and spacemen in the background.
“You can wash this coat!”These ads for jackets and coats treated with Du Pont “Zelan” water replant date from 1959. Each long half page ad featured models braving the outdoors.
“The luxury of Orlon.”These ads for men’s trousers made from Du Pont “Dacron” polyester and “Orlon” acrylic fibre date from 1960-61. The long half page ads featured a relaxed pair of men’s legs at various leisure venues.
“The Letterman look.”These ads for men’s fashions made from Du Pont “Dacron” polyester, and “Orlon” acrylic fibre date from 1960-61. The ads had a sports theme and the models used were mostly college age.
“The fun is in the wearing.”These ads for men’s fashions made from Du Pont “Dacron” polyester and “Orlon” acrylic fibre date from from 1960. The ads feature men in various sporting and leisure scenarios.
“New life, new lustre, new luxury.”These ads for men’s fashions made from Du Pont “Antron” nylon date from 1961. The ads were all shades of blue with a slightly misty focus.
I came across an amazing book of knitting patterns by Columbia-Minerva recently called “Fables and Fabulous Yarns: Knit Fashions for Boys & Girls” (1970). Not only does it the most fabulous photographs inside featuring floral backdrops and slightly creepy stuffed animals, but it also has a short story and poems written by Christie White Dauphin. Concept, photography & lithography by Low’s Inc.
“Designer resort wear so new and snazzy they’ll make all heads turn.” This fashion shoot for Ebony magazine from Feb 1980 starts of fairly average then takes a swift turn into the bizarre and grotesque with monkey fur, the “gay ’90’s”, leopard print and chamois leather.
“The finest woollens in the world.”This long running ad campaign by Forstmann Woolen Company dates from 1944-56, and ran from September to April each year. The ads had a background of three swathes of fabric with a model wearing clothes made from them.
“For Lines That Live”This ad campaign by Forstmann Woollen Company dates from 1941-42. Each ad featured a selection of black and white photographs of the same outfit from a different shoot.
“Loomed For You”This ad campaign by Forstmann Woolen Company dates from 1943-44. Each ad was participially framed with woollen fabric.
“Isn’t that Peter Sellers behind those Foster Grants?”From around 1965-68, Foster Grant ran a series of adverts featuring movie stars of the day wearing their sunglasses. Each photo had a quote by the star underneath, plus a few paragraphs about how mysteriously cool shades were. And looking at the photos, it’s hard to disagree!
“Slippers for little dreamers.” Here are some super cute furry slippers from various catalogues from the 1960-70’s.
“Eva Joia fun fashions for girls only!” Here are some Gitano “Eva Joia” girls fashion adverts from 1985-87. I’d totally still wear the knitted cat jumper…
“Handknits for all the family.” This small, A6 magazine by Patons & Beehive was published in 1963. It included instructions for nine designs as well as images of a selection of their other patterns. There was also hints and tips on various aspects of handknitting.
The great look. The great leg.Between 1965-67, Hanes released a series of adverts with a distinctly urban feel to them, of which I’ve found four different styles.
“Gentlemen Prefer Hanes” These unashamedly awful Hanes pantyhose adverts date from between 1973-84. Each one features a man leering at another woman’s legs whilst out with his wife or girlfriend. I don’t know about them being gentlemen, more like creepymen!
“As recommended by the medical profession.”Health vests were obviously quite the thing in England in the 1950’s, and after looking over these knitting patterns you’ll wonder how you ever survived without one.
During the 1980’s-1990’s, Intarsia (a UK based company) produced over one hundred super cool knitted jumper patterns of cartoon TV characters (plus a few non-cartoon characters too). They are out of print these days, but still circulate on the second-hand market.
“Unmistakable international…unquestionably today’s fashions.”These ads for International Fashions date from 1970-75. They feature daringly dressed men with a lady hanging around admiringly.
“Anybody can have a better figure!” These black & white illustrated ads for Jantsen girdles and panty-girdles are from 1947-50. The artwork was by Pete Hawley.
“Young gentry sport shirts.” These spiffy menswear catalogue images are from a 1966 JC Penneys catalogue and feature an array of mildly amused men sporting knitted cardigans, pullovers and shirts.
“The natural line is the beauty line.” These illustrated ads for Kayser gloves date from 1939-43. Kayser, similar to Van Raalte, produced gloves, stockings and lingerie.
One up in style.
These adverts are from 1971-72 and feature some fantastic text (as well as some fantastic trousers). All the chaps sit defiantly with one leg draped over the arm of their large ornate throne-like chairs, showing of their modern breeches and manhood at the same time.
Between 1974-79 Lee produced a series of adverts with simple bright coloured backdrops to show off their new clothing, and was topped off with some splendid text. The later ads included the “Lee Fits America” slogan.
“LoveLines”LoveLines were a range of girls accessories produced by Delavennat in 1988. The line included sunglasses, umbrellas, bags, purses and a few other accessories.
“Elegant. Sporty. Excellent.” This edition of Machine Knitting Chic was published in 1990 (no.5, £1.75) and included 30 over-ornamented jumpers with such wide shoulder that getting though doors must have taken some consideration.
“Sports shirts with a flair for style!”These illustrated ads for men’s sportswear by Marboro Shirt Co. date from 1955. The ads were a mixture of chalk figures and painted shirts.
“Body-clinging knits stress masculinity with lean, sexy look.” Ebony magazine’s September 1970 fashion shoot for men, taken in New York Central Park, was based around “machismo”. And striped trousers.
“Movin’ Together” Ebony magazine’s April 1971 fashion shoot for men was based around a “what’s his and hers” theme, with the women wearing her man’s clothes.
“Furs, plaids and bold colours spice men’s fashions for fall ’72.” Ebony magazine’s September 1972 fashion shoot for men was based around layering different colours, patterns and fabrics. And plaid. Lots of plaid.
“If you’ve got it, flaunt it – elegantly!” Ebony magazine’s April 1973 fashion shoot for men was all about colourful leisure looks with comfort, class, plaid and pinstripes. The photoshoot took the “tremendous trio” to the Caribbean island of Curacao where they lounged about on bridges, rock pools and against craggy walls.
In the early 1940’s, Munsingwear produced a selection of adverts featuring sports and work related activities. They remind me of paper dolls, but with more bending over (as you would expect from Munsingwear).
“It doesn’t cling, doesn’t creep, doesn’t twist.” These four swinging sixties Non-Cling underwear ads by Sears are from 1968.
This series of adverts for Sears “The-Men’s-Store”, dating from 1968-69, were photographed in the New York Playboy Club.
“You don’t have to be big on comfort to be big on The-Comfort-Shirt!” These adverts for Sears Men’s Store “The-Comfort-Shirt” date from 1970-72.
“They’ve got all the moves.” These adverts for Sears Men’s Store “Give-n’-Slacks” date from 1970-72.
“Fashions For Men” These adverts for US mail order company Sedbury date from 1970-73. Bell bottom pants, open-front vests, wide lapels, cape shoulders, and all in a choice of scene stealing colours! Order mine in avocado.
“The first totally new fashion magazine in a decade!” These ads for Simplicity dress making patterns date from 1960-64 and feature the new Simplicity Magazine.
“What all girls desire!” These black and white illustrated ads for Spun-lo lingerie date from mid 1951-52. They had white backgrounds and a little rhyme about an expensive luxury and their cheap undies.
“So healthy for my budget!” These black and white illustrated ads for Spun-lo lingerie date from early 1951. They started off with full backgrounds, which were then reduced to just the mid section.
“How to look every inch the country gentleman.” These ads for Stetson Hats date from 1945-48. They were mainly illustrated by Phil Dormont, but other artists were also used here and there, including Slayton Underhill, Scott Evans, Edwin Dahlberg and a couple whose signatures I can’t read.
“Your Saturday Night 3pc special makes you the big gun.”These small black and white ads for Swank date from 1972-74 and feature some splendidly named men’s suits, descriptions and poses.
Swatch (from Swiss Watch) began production in 1983. Below are my favourite geometric/graphic designs designs from 1983-1993. They started off quite plain, but by 1988 they had got really bold!
At the bottom of the page are my favourite Pop Swatch designs from 1988-1993. They first made an appearance in 1987 with a plain strap and face, and became more fancy the following year.
“Silky soft as a dandelion puff.”These beautiful illustrated ads for Textron women’s underwear date from 1945-49.
“Silky soft as a dandelion puff.”These beautiful illustrated ads for Textron women’s underwear date from 1945-49.
“How to design and create beautiful garments on your knitting machine.” The Machine Knitting Book by John Allen was published in 1985 and featured a wealth of highly dubious jumpers.
“Opens the door to a world of nice things”These ads from 1963-65 have a slight voyeuristic feel to them, what with the peeping through doorways at ladies in a state of undress.
“And she’ll sleep beautifully ever after.” These ads for Vanity Fair lingerie cover the 1950’s. They all had a plain backdrop, full length bodies, and partially hidden faces. This style carried on right up to 1980 at least.
“All is vanity…” These ads for Vanity Fair lingerie cover the 1960’s. They all had a plain, bright backdrop, full length bodies, and partially hidden faces. This style carried on right up to 1980 at least.
“The glamour girl look returns.” These ads for Vanity Fair lingerie cover the 1970’s. They all had a plain backdrop, full length bodies, and partially hidden faces. This style carried on right up to 1980 at least.
“It’s simply wicked what it does for you.” These adverts for Warner’s “Merry Widow” lingerie date from 1953 to 1961. They have a slightly sinister masquerade feel to them.
“Watch him crush it!” These ads for Wembley neckwear date from 1941-42, and featured American wrestlers of the day doing their best to wrinkle their “Nor-East” ties.
“Giddy colours, queer heels adorn the spring shoes!” These women’s shoes are from Life magazine, April 1939. They were notable for “the queerest heels and brightest colours in years”.
“New York milliners show balloon silhouettes, curlicue crowns and jelly rolls gone glamorous.” These wonderfully extravagant hats are from Life magazine, August 1945.