Including menswear, womenswear, childrenswear, underwear and lingerie. Plus various fashion accessories like shoes, gloves, bags, hats, neckwear, jewellery and watches. Below are the brands and products in this category.
“We spot the trends. You make them.” These ads for Simplicity dress making patterns date from 1971-75
“Goes where I go.” These ads for Simplicity Fashion News, Simplicity’s new monthly mini-magazine, date from 1967-70.
“If I can sew, you can sew.” These ads for Simplicity dress making patterns date from 1965-67 and featured actresses, models and singers of the day.
“The ultimate touch…” These ads for Sendra gloves date from 1943-45.
“The first totally new fashion magazine in a decade!” These ads for Simplicity dress making patterns date from 1960-64 and feature the new Simplicity Magazine.
“Underwear that’s funtawear!”
These ads/leaflets for British Bulldog unisex novelty underwear date from c.1979.
“How to dress as if money were no object.” These ads for Simplicity dress making patterns date from 1959-59.
“The natural line is the beauty line.” These illustrated ads for Kayser gloves date from 1939-43. Kayser, similar to Van Raalte, produced gloves, stockings and lingerie.
“Every man wants his woman on a pedestal.” These Rogers lingerie adverts date from 1960.
“Your winter in amethyst.” This eight-page advert for women’s fashions made from various Steven’s Fine Fabrics dates from 1960.
“Way up on top in everything but price!” These illustrated ads for TruVal men’s shirts date from 1947-48. They all featured the bespectacled fox from the logo in various poses.
“Movin’ Together” Ebony magazine’s April 1971 fashion shoot for men was based around a “what’s his and hers” theme, with the women wearing her man’s clothes.
“The girls who married twin brothers.” These ads for TruVal men’s shirts are all from 1947. They featured three different sets of twins.
“Engineered for comfort! Designed for beauty!” These ads for American Optical sunglasses date from 1946-48.
“How to look every inch the country gentleman.” These ads for Stetson Hats date from 1945-48. They were mainly illustrated by Phil Dormont, but other artists were also used here and there, including Slayton Underhill, Scott Evans, Edwin Dahlberg and a couple whose signatures I can’t read.
“Elegant. Sporty. Excellent.” This edition of Machine Knitting Chic was published in 1990 (no.5, £1.75) and included 30 over-ornamented jumpers with such wide shoulder that getting though doors must have taken some consideration.
“Handknits for all the family.” This small, A6 magazine by Patons & Beehive was published in 1963. It included instructions for nine designs as well as images of a selection of their other patterns. There was also hints and tips on various aspects of handknitting.
“Giddy colours, queer heels adorn the spring shoes!” These women’s shoes are from Life magazine, April 1939. They were notable for “the queerest heels and brightest colours in years”.
“Beauty on a budget…” These ads for Ship ‘N Shore women’s fashions date from 1949-50.
“Makes the most of your best.” These ads for Cole swimsuits date from 1948-49, with illustrations by Ron Wicks.
“Styled in California for the stars of Hollywood …and you!” These ads for Catalina “sweetheart” swim suits date from 1948-50.
“Cobwebby charmers!” This ad campaign for Cannon nylon stockings ran from 1947-48.
“Gossamer glamour for the transcendent occasion.” These ads for Real Silk hosiery date from 1939-40.
“For the loveliest legs in the world!” These ads for Berkshire stocking date from 1947-49.
“Designer resort wear so new and snazzy they’ll make all heads turn.” This fashion shoot for Ebony magazine from Feb 1980 starts of fairly average then takes a swift turn into the bizarre and grotesque with monkey fur, the “gay ’90’s”, leopard print and chamois leather.
“Young gentry sport shirts.” These spiffy menswear catalogue images are from a 1966 JC Penneys catalogue and feature an array of mildly amused men sporting knitted cardigans, pullovers and shirts.
“You’ll stand out on any cool scene.” These ads for Diplomat Shops menswear are from 1973. You simply can’t go wrong with plaid elephant bell pants.