“The Secret? It’s in the crotch.” Action Jeans (aka Kickin’ Jeans) were produced by Century Martial Arts from 1977 to 1991 and endorsed by Chuck Norris from 1981.
Bill The Hatter was (and still is) a mail order company founded in Chicago in 1949 dealing in men’s hats, shoes and clothing. The ads here are for their funky 1970’s men’s fashions.
“Brings better fashion into focus.”These ads for Botany “Camera” men’s fashions date from 1955. They were thin, full height third-page ads featuring disembodied clothing, cameras for heads, and bright coloured backgrounds.
“The cool way to stay neat all day!”These ads for men’s trousers made from Du Pont “Dacron” polyester and “Orlon” acrylic fibre date from 1956-58. The ads featured a pair of men’s legs in the foreground and woman in the background.
“Comfort in action!”These ads for men’s fashions made from Du Pont “Dacron” polyester, “Orlon” acrylic fibre, and “Nylon” date from 1956-59. The ads feature men in various sporting and leisure scenarios.
“Extra Point: Orlon”These ads for men’s suits made from Du Pont “Orlon” acrylic fibre date from 1957. The ads all show men standing in front of a faint American Football scene.
“In fall slacks Orlon adds the future.”These ads for men’s suits and slacks made from Du Pont “Orlon” acrylic fibre date from 1958. The ads had little illustrations of spaceships, satellites, and other flying crafts at the bottom.
“So light, so neat!”These ads for men’s suits made from Du Pont “Orlon” acrylic fibre date from 1958. The ads featured a close up shot of a man’s jacketed torso on one side, with a full length shot in the distance on the other. The backgrounds were illustrations of fun outdoor activities.
“The age of Orlon.”These ads for men’s suits and slacks made from Du Pont “Orlon” acrylic fibre date from 1959. The ads had a space theme with plants, rockets and spacemen in the background.
“You can wash this coat!”These ads for jackets and coats treated with Du Pont “Zelan” water replant date from 1959. Each long half page ad featured models braving the outdoors.
“The luxury of Orlon.”These ads for men’s trousers made from Du Pont “Dacron” polyester and “Orlon” acrylic fibre date from 1960-61. The long half page ads featured a relaxed pair of men’s legs at various leisure venues.
“The Letterman look.”These ads for men’s fashions made from Du Pont “Dacron” polyester, and “Orlon” acrylic fibre date from 1960-61. The ads had a sports theme and the models used were mostly college age.
“The fun is in the wearing.”These ads for men’s fashions made from Du Pont “Dacron” polyester and “Orlon” acrylic fibre date from from 1960. The ads feature men in various sporting and leisure scenarios.
“New life, new lustre, new luxury.”These ads for men’s fashions made from Du Pont “Antron” nylon date from 1961. The ads were all shades of blue with a slightly misty focus.
“Unmistakable international…unquestionably today’s fashions.”These ads for International Fashions date from 1970-75. They feature daringly dressed men with a lady hanging around admiringly.
“Young gentry sport shirts.” These spiffy menswear catalogue images are from a 1966 JC Penneys catalogue and feature an array of mildly amused men sporting knitted cardigans, pullovers and shirts.
One up in style.
These adverts are from 1971-72 and feature some fantastic text (as well as some fantastic trousers). All the chaps sit defiantly with one leg draped over the arm of their large ornate throne-like chairs, showing of their modern breeches and manhood at the same time.
Between 1974-79 Lee produced a series of adverts with simple bright coloured backdrops to show off their new clothing, and was topped off with some splendid text. The later ads included the “Lee Fits America” slogan.
“Sports shirts with a flair for style!”These illustrated ads for men’s sportswear by Marboro Shirt Co. date from 1955. The ads were a mixture of chalk figures and painted shirts.
“Body-clinging knits stress masculinity with lean, sexy look.” Ebony magazine’s September 1970 fashion shoot for men, taken in New York Central Park, was based around “machismo”. And striped trousers.
“Movin’ Together” Ebony magazine’s April 1971 fashion shoot for men was based around a “what’s his and hers” theme, with the women wearing her man’s clothes.
“Furs, plaids and bold colours spice men’s fashions for fall ’72.” Ebony magazine’s September 1972 fashion shoot for men was based around layering different colours, patterns and fabrics. And plaid. Lots of plaid.
“If you’ve got it, flaunt it – elegantly!” Ebony magazine’s April 1973 fashion shoot for men was all about colourful leisure looks with comfort, class, plaid and pinstripes. The photoshoot took the “tremendous trio” to the Caribbean island of Curacao where they lounged about on bridges, rock pools and against craggy walls.
This series of adverts for Sears “The-Men’s-Store”, dating from 1968-69, were photographed in the New York Playboy Club.
“You don’t have to be big on comfort to be big on The-Comfort-Shirt!” These adverts for Sears Men’s Store “The-Comfort-Shirt” date from 1970-72.
“They’ve got all the moves.” These adverts for Sears Men’s Store “Give-n’-Slacks” date from 1970-72.
“Fashions For Men” These adverts for US mail order company Sedbury date from 1970-73. Bell bottom pants, open-front vests, wide lapels, cape shoulders, and all in a choice of scene stealing colours! Order mine in avocado.
“Your Saturday Night 3pc special makes you the big gun.”These small black and white ads for Swank date from 1972-74 and feature some splendidly named men’s suits, descriptions and poses.