“If you’ve got it, flaunt it – elegantly!” Ebony magazine’s April 1973 fashion shoot for men was all about colourful leisure looks with comfort, class, plaid and pinstripes. The photoshoot took the “tremendous trio” to the Caribbean island of Curacao where they lounged about on bridges, rock pools and against craggy walls.
“So light, so neat!”These ads for men’s suits made from Du Pont “Orlon” acrylic fibre date from 1958. The ads featured a close up shot of a man’s jacketed torso on one side, with a full length shot in the distance on the other. The backgrounds were illustrations of fun outdoor activities.
“The age of Orlon.”These ads for men’s suits and slacks made from Du Pont “Orlon” acrylic fibre date from 1959. The ads had a space theme with plants, rockets and spacemen in the background.
“In fall slacks Orlon adds the future.”These ads for men’s suits and slacks made from Du Pont “Orlon” acrylic fibre date from 1958. The ads had little illustrations of spaceships, satellites, and other flying crafts at the bottom.
“Extra Point: Orlon”These ads for men’s suits made from Du Pont “Orlon” acrylic fibre date from 1957. The ads all show men standing in front of a faint American Football scene.
“Comfort in action!”These ads for men’s fashions made from Du Pont “Dacron” polyester, “Orlon” acrylic fibre, and “Nylon” date from 1956-59. The ads feature men in various sporting and leisure scenarios.
“Brings better fashion into focus.”These ads for Botany “Camera” men’s fashions date from 1955. They were thin, full height third-page ads featuring disembodied clothing, cameras for heads, and bright coloured backgrounds.
“The luxury of Orlon.”These ads for men’s trousers made from Du Pont “Dacron” polyester and “Orlon” acrylic fibre date from 1960-61. The long half page ads featured a relaxed pair of men’s legs at various leisure venues.
“The cool way to stay neat all day!”These ads for men’s trousers made from Du Pont “Dacron” polyester and “Orlon” acrylic fibre date from 1956-58. The ads featured a pair of men’s legs in the foreground and woman in the background.
“The liveliest colours in cotton.”These fashion fabric ads for Avondale perma-pressed cottons date from 1958-59.
“Fashion…a man’s world too.”These ads for Arrow Shirts date from 1956-57.
“Furs, plaids and bold colours spice men’s fashions for fall ’72.” Ebony magazine’s September 1972 fashion shoot for men was based around layering different colours, patterns and fabrics. And plaid. Lots of plaid.
“Way up on top in everything but price!” These illustrated ads for TruVal men’s shirts date from 1947-48. They all featured the bespectacled fox from the logo in various poses.
“Movin’ Together” Ebony magazine’s April 1971 fashion shoot for men was based around a “what’s his and hers” theme, with the women wearing her man’s clothes.
“The girls who married twin brothers.” These ads for TruVal men’s shirts are all from 1947. They featured three different sets of twins.
“Young gentry sport shirts.” These spiffy menswear catalogue images are from a 1966 JC Penneys catalogue and feature an array of mildly amused men sporting knitted cardigans, pullovers and shirts.
“You’ll stand out on any cool scene.” These ads for Diplomat Shops menswear are from 1973. You simply can’t go wrong with plaid elephant bell pants.
“Rise On!” These ads for Flagg Bros menswear, shoes and accessories date from 1972-79.
“What this generation needs is a formal education.”These ads for After Six formal menswear date from 1956 to 1979.
Columbia Minerva knitting leaflets for men’s fashion. They date from 1968-75.
“Don’t blame your laundry for your shirts’ iniquities.”These fun and slightly bizarre ads for Arrow Shirts are from 1939-40.
“Things happen when you wear Eleganza!” These ads for mail order company Eleganza date from 1969-74.
“Body-clinging knits stress masculinity with lean, sexy look.” Ebony magazine’s September 1970 fashion shoot for men, taken in New York Central Park, was based around “machismo”. And striped trousers.
“Where value is always in fashion.” These C&A menswear ads are all from UK teen music magazine Smash Hits, dating from 1983-86.
“Bold new imported fashions for innovators only.” These ads for Blye International menswear date from 1968-73.
“Fresh, fashionable, very wearable.” These ads for Sears “The Men’s Store” were part of their Menswear Report campaign. They all date from 1976.
“Clothing to the Stars.” These two black and white illustrated ads for Hollywood Boulevard mens shirts are from 1975.