“Furs, plaids and bold colours spice men’s fashions for fall ’72.” Ebony magazine’s September 1972 fashion shoot for men was based around layering different colours, patterns and fabrics. And plaid. Lots of plaid.
“Way up on top in everything but price!” These illustrated ads for TruVal men’s shirts date from 1947-48. They all featured the bespectacled fox from the logo in various poses.
“Movin’ Together” Ebony magazine’s April 1971 fashion shoot for men was based around a “what’s his and hers” theme, with the women wearing her man’s clothes.
“The girls who married twin brothers.” These ads for TruVal men’s shirts are all from 1947. They featured three different sets of twins.
“Young gentry sport shirts.” These spiffy menswear catalogue images are from a 1966 JC Penneys catalogue and feature an array of mildly amused men sporting knitted cardigans, pullovers and shirts.
“You’ll stand out on any cool scene.” These ads for Diplomat Shops menswear are from 1973. You simply can’t go wrong with plaid elephant bell pants.
“Rise On!” These ads for Flagg Bros menswear, shoes and accessories date from 1972-79.
“What this generation needs is a formal education.”These ads for After Six formal menswear date from 1956 to 1979.
Columbia Minerva knitting leaflets for men’s fashion. They date from 1968-75.
“Don’t blame your laundry for your shirts’ iniquities.”These fun and slightly bizarre ads for Arrow Shirts are from 1939-40.
“Things happen when you wear Eleganza!” These ads for mail order company Eleganza date from 1969-74.
“Body-clinging knits stress masculinity with lean, sexy look.” Ebony magazine’s September 1970 fashion shoot for men, taken in New York Central Park, was based around “machismo”. And striped trousers.
“Where value is always in fashion.” These C&A menswear ads are all from UK teen music magazine Smash Hits, dating from 1983-86.
“Bold new imported fashions for innovators only.” These ads for Blye International menswear date from 1968-73.
“Fresh, fashionable, very wearable.” These ads for Sears “The Men’s Store” were part of their Menswear Report campaign. They all date from 1976.
“Clothing to the Stars.” These two black and white illustrated ads for Hollywood Boulevard mens shirts are from 1975.
“Cool cats look better with Hi Styles!” These ads for Hi Styles date from 1972-74. Far out!
“The Secret? It’s in the crotch.” Action Jeans (aka Kickin’ Jeans) were produced by Century Martial Arts from 1977 to 1991 and endorsed by Chuck Norris from 1981.
“Peppier than pepperoni and getting hotter every season!”These ads for men’s Italian clothing line Leonardo Strassi date from 1964-69.
“Sansabelt… the greatest thing that ever happened to men’s slacks!”These men’s trouser ads by Jaymar are from 1966-79.
“Unmistakable international…unquestionably today’s fashions.”These ads for International Fashions date from 1970-75. They feature daringly dressed men with a lady hanging around admiringly.
“Your Saturday Night 3pc special makes you the big gun.”These small black and white ads for Swank date from 1972-74 and feature some splendidly named men’s suits, descriptions and poses.
These small black and white ads for Smith House Of Leather date from 1972-76 and feature some slightly awkward models.
The Fine Art of Italian KnitsThese three ads for Michelangelo knitwear date from 1969 to 1970 and feature America Baseball player Walt Frazier.
“Fashions For Men” These adverts for US mail order company Sedbury date from 1970-73. Bell bottom pants, open-front vests, wide lapels, cape shoulders, and all in a choice of scene stealing colours! Order mine in avocado.
“They’ve got all the moves.” These adverts for Sears Give-n’-Slacks and The-Comfort-Shirt date from 1970-71.
This series of adverts for Sears “The-Men’s-Store”, dating from 1968-69, were photographed in the New York Playboy Club.