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Bestform ~ Lingerie Adverts [1944]

“No finer fit at any price!”
These six ads for Bestform lingerie are from 1944, with particularly pert bosomed illustrations by American pin-up artist George Petty.

Hanes Underwear ~ Adverts [1960’s]

“It takes a wife to know the difference.”
These underwear ads for men and boys by Hanes are all from 1960.

Hanes Pantyhose ~ Adverts [1950’s-1960’s]

No seams to worry about!
These pantyhose ads by Hanes date from 1954-65 and are all of a similar style.

Hanes Pantyhose ~ Adverts [1960’s]

Sheer indulgence.
There were several styles of smaller ad campaigns from Hanes released during the sixties.

Hanes Alive: Support Pantyhose ~ Adverts [1980’s]

“No one knows I’m wearing support pantyhose.”
These Hanes Alive support pantyhose adverts date from between 1979-83.

Hanes “Gentlemen Prefer Hanes” ~ Adverts [1970’s-1980’s]

“Gentlemen Prefer Hanes”
These unashamedly awful Hanes pantyhose adverts date from between 1973-84. Each one features a man leering at another woman’s legs whilst out with his wife or girlfriend. I don’t know about them being gentlemen, more like creepymen!

Health Vests ~ Knitting Patterns [1950’s-1960’s]

“As recommended by the medical profession.”
Health vests were obviously quite the thing in England in the 1950’s, and after looking over these knitting patterns you’ll wonder how you ever survived without one.

Sears “The Doesn’t Slip” ~ Adverts [1960’s]

“It doesn’t cling, doesn’t creep, doesn’t twist.”
These four swinging sixties Non-Cling underwear ads by Sears are from 1968.

Hanes Pantyhose “The Great Leg” ~ Adverts [1960’s]

The great look. The great leg.
Between 1965-67, Hanes released a series of adverts with a distinctly urban feel to them, of which I’ve found four different styles.

Burlington Cameo Pantyhose ~ Adverts [1960’s]

“You can even bend over and still be a lady.”
These four Burlington Cameo pantyhose adverts date between 1968-69.

Movie Star Lingerie ~ Adverts [1960-1979]

“Brings out the actress in you!”
These Movie Star lingerie adverts date between 1960 and 1979.

Warner’s “Merry Widow” Lingerie ~ Adverts [1953-1961]

“It’s simply wicked what it does for you.”
These adverts for Warner’s “Merry Widow” lingerie date from 1953 to 1961. They have a slightly sinister masquerade feel to them.

Warner’s Lingerie ~ Adverts [1959]

“The sky’s the limit to your charms!”
These adverts for Warner’s lingerie are all from 1959 and feature a selection of painterly flying ladies.

Van Raalte Lingerie ~ Adverts [1960’s]

“Opens the door to a world of nice things”
These ads from 1963-65 have a slight voyeuristic feel to them, what with the peeping through doorways at ladies in a state of undress.

Van Raalte “VR” Lingerie ~ Adverts [1960’s]

“Because you love nice things.”
This striking advertising campaign featured lingerie clad ladies posing with large model letters “V” and “R”.

Van Raalte Lingerie ~ Adverts [1950’s]

“Because you love nice things.”
These Van Raalte lingerie ads are from the 1950’s, which had a mixture of full colour and black & white ads.

Van Raalte Lingerie ~ Adverts [1930’s-1940’s]

“Because you love nice things.”
These Van Raalte lingerie ads are from 1935-46.

Van Raalte – Stocking ~ Adverts [1940-1950’s]

“Because you love nice things.”
Here is a small selection of my favourite Van Raalte stocking adverts from the very early 1950’s.

All Is Vanity . . . All Is Vanity Fair ~ Adverts [1950-1970’s]

Here is a collection of technicolor Vanity Fair lingerie adverts from 1950’s, 1960’s and 1970’s. I love the plain, bright backdrops, full length bodies and partially hidden faces.

Lurid Lounge Wear ~ Catalogues [1970’s]

Feeling a bit hung over from all that New Year’s Eve partying? Here’s some lurid lounge wear which won’t help with that one bit!

Munsingwear “For Men Who Do Things” ~ Adverts [1940’s]

In the early 1940’s, Munsingwear produced a selection of adverts featuring sports and work related activities. They remind me of paper dolls, but with more bending over (as you would expect from Munsingwear).

Munsingwear ~ Adverts [1940’s]

From around 1939 to 1945, Munsingwear produced some spectacular photo story style adverts for their men’s underwear range. There’s lots of semi-clothed chaps gaily (a-hem) posturing in their lovely stretchy-bottomed under garments, whilst gently ribbing each others choice of vest. There’s also a lot of pointing. And bending over.