“Above all. Under all.” These black & white illustrated ads for Dove Skin Undies by Luxuray are from 1947-48.
“Underwear that’s funtawear!”
These ads/leaflets for British Bulldog unisex novelty underwear date from c.1979.
“Every man wants his woman on a pedestal.” These Rogers lingerie adverts date from 1960.
“Cobwebby charmers!” This ad campaign for Cannon nylon stockings ran from 1947-48.
“Gossamer glamour for the transcendent occasion.” These ads for Real Silk hosiery date from 1939-40.
“For the loveliest legs in the world!” These ads for Berkshire stocking date from 1947-49.
“No finer fit at any price!”These six ads for Bestform lingerie are from 1944, with particularly pert bosomed illustrations by American pin-up artist George Petty.
“It takes a wife to know the difference.”These underwear ads for men and boys by Hanes are all from 1960.
No seams to worry about!These pantyhose ads by Hanes date from 1954-65 and are all of a similar style.
Sheer indulgence.There were several styles of smaller ad campaigns from Hanes released during the sixties.
“No one knows I’m wearing support pantyhose.” These Hanes Alive support pantyhose adverts date from between 1979-83.
“Gentlemen Prefer Hanes” These unashamedly awful Hanes pantyhose adverts date from between 1973-84. Each one features a man leering at another woman’s legs whilst out with his wife or girlfriend. I don’t know about them being gentlemen, more like creepymen!
“As recommended by the medical profession.”Health vests were obviously quite the thing in England in the 1950’s, and after looking over these knitting patterns you’ll wonder how you ever survived without one.
“It doesn’t cling, doesn’t creep, doesn’t twist.” These four swinging sixties Non-Cling underwear ads by Sears are from 1968.
The great look. The great leg.Between 1965-67, Hanes released a series of adverts with a distinctly urban feel to them, of which I’ve found four different styles.
“You can even bend over and still be a lady.” These four Burlington Cameo pantyhose adverts date between 1968-69.
“Brings out the actress in you!” These Movie Star lingerie adverts date between 1960 and 1979.
“It’s simply wicked what it does for you.” These adverts for Warner’s “Merry Widow” lingerie date from 1953 to 1961. They have a slightly sinister masquerade feel to them.
“The sky’s the limit to your charms!” These adverts for Warner’s lingerie are all from 1959 and feature a selection of painterly flying ladies.
“Opens the door to a world of nice things”These ads from 1963-65 have a slight voyeuristic feel to them, what with the peeping through doorways at ladies in a state of undress.
“Because you love nice things.”This striking advertising campaign featured lingerie clad ladies posing with large model letters “V” and “R”.
“Because you love nice things.”These Van Raalte lingerie ads are from the 1950’s, which had a mixture of full colour and black & white ads.
“Because you love nice things.”These Van Raalte lingerie ads are from 1935-46.
“The glamour girl look returns.” These ads for Vanity Fair lingerie cover the 1970’s. They all had a plain backdrop, full length bodies, and partially hidden faces. This style carried on right up to 1980 at least.
“All is vanity…” These ads for Vanity Fair lingerie cover the 1960’s. They all had a plain, bright backdrop, full length bodies, and partially hidden faces. This style carried on right up to 1980 at least.
“And she’ll sleep beautifully ever after.” These ads for Vanity Fair lingerie cover the 1950’s. They all had a plain backdrop, full length bodies, and partially hidden faces. This style carried on right up to 1980 at least.
“Because you love nice things.”Here is a small selection of my favourite Van Raalte stocking adverts from the very early 1950’s.