“Get with fashion’s newest rage. These handknits fly off your fingers with supersonic speed.” Columbia Minerva knitting leaflets for Women’s fashion. They date from 1967-77.
“The finest woollens in the world.”This long running ad campaign by Forstmann Woolen Company dates from 1944-56, and ran from September to April each year. The ads had a background of three swathes of fabric with a model wearing clothes made from them.
“For Lines That Live”This ad campaign by Forstmann Woollen Company dates from 1941-42. Each ad featured a selection of black and white photographs of the same outfit from a different shoot.
“Handknits for all the family.” This small, A6 magazine by Patons & Beehive was published in 1963. It included instructions for nine designs as well as images of a selection of their other patterns. There was also hints and tips on various aspects of handknitting.
“Elegant. Sporty. Excellent.” This edition of Machine Knitting Chic was published in 1990 (no.5, £1.75) and included 30 over-ornamented jumpers with such wide shoulder that getting though doors must have taken some consideration.