“We spot the trends. You make them.” These ads for Simplicity dress making patterns date from 1971-75
“Goes where I go.” These ads for Simplicity Fashion News, Simplicity’s new monthly mini-magazine, date from 1967-70.
“If I can sew, you can sew.” These ads for Simplicity dress making patterns date from 1965-67 and featured actresses, models and singers of the day.
“The first totally new fashion magazine in a decade!” These ads for Simplicity dress making patterns date from 1960-64 and feature the new Simplicity Magazine.
“How to dress as if money were no object.” These ads for Simplicity dress making patterns date from 1959-59.
“Your winter in amethyst.” This eight-page advert for women’s fashions made from various Steven’s Fine Fabrics dates from 1960.
“Elegant. Sporty. Excellent.” This edition of Machine Knitting Chic was published in 1990 (no.5, £1.75) and included 30 over-ornamented jumpers with such wide shoulder that getting though doors must have taken some consideration.
“Handknits for all the family.” This small, A6 magazine by Patons & Beehive was published in 1963. It included instructions for nine designs as well as images of a selection of their other patterns. There was also hints and tips on various aspects of handknitting.
“Beauty on a budget…” These ads for Ship ‘N Shore women’s fashions date from 1949-50.
“And best of all… it’s Milliken!” These ads for Milliken women’s fashions date from 1947-49.
“Seeing the Magnin stores is a revelation.” These ads for I. Magnin women’s fashions date from 1947-48.
“Italian designers capture tone of ‘way out’ world.”Space-age fashions from Ebony magazine, October 1965.
“It’s Aralac!”These black and white ads are for a fabric called Aralac and featured womenswear by a variety of designers. They date from 1945-46.
“The finest woollens in the world.”This long running ad campaign by Forstmann Woolen Company dates from 1944-56, and ran from September to April each year. The ads had a background of three swathes of fabric with a model wearing clothes made from them.
“Loomed For You”This ad campaign by Forstmann Woolen Company dates from 1943-44. Each ad was participially framed with woollen fabric.
“For Lines That Live”This ad campaign by Forstmann Woollen Company dates from 1941-42. Each ad featured a selection of black and white photographs of the same outfit from a different shoot.
“Professionally styled for cool efficiency.”These ads for White Swan Uniforms are from 1971-88.
Columbia Minerva knitting leaflets for ponchos, cloaks and shawls. They date from 1967-77.
“Get with fashion’s newest rage. These handknits fly off your fingers with supersonic speed.” Columbia Minerva knitting leaflets for Women’s fashion. They date from 1967-77.
“Unique clothing for women of distinction.” This fine selection of boutique dress shop ads are from Tampa Bay Magazine, dating between 1986-88.
“No matter how fast the fashion trends change, Clockhouse keeps you right in style.” These C&A “Clock House” womenswear ads are all from UK teen music magazine Smash Hits, dating from 1983-85.
“How to design and create beautiful garments on your knitting machine.” The Machine Knitting Book by John Allen was published in 1985 and featured a wealth of highly dubious jumpers.
“Now… jersey you can wash and wear!”These three ads for Acrilan (a synthetic acrylic fibre) are from 1956 and each feature three women wearing contrasting coloured clothing.
“A luxury sweater of Acrilan.”These four ads for Acrilan are from 1955. Each advert featured a film star wearing an Acrilan sweater and the film they were currently staring in.
“Looks more like fur than fur itself.”These ads for Borgana fake fur coats are from 1954-57.