Including beer, larger, cider, wine and all kinds of spirits.
“Great expectations…great refreshment.” These illustrated ads for Carling’s “Red Cap” ale date from 1948-49, with illustrations by L.M. Simpson.
“Silky Red Cap. Silky Carling’s.” These illustrated ads for Carling’s “Red Cap” ale date from 1947-48. They all had dark green backgrounds and a mixture of outline and full illustrations.
“I was curious… I tasted it…” These illustrated ads for Schlitz beer date from 1948-50. They all featured three strips of illustrations with curious men tasting a new beverage.
“The champagne of bottle beer.” This illustrated ad campaign for Miller “High Life” lager dates from 1959-60, with artwork by by John McCormack.
“Purity, body and flavour in every glass.” This illustrated ad campaign for Ballantine ale ran from 1948-50 and each ad had the same sentence winding around a glass and bottle.
“Purity. Body. Flavour” These ads for Ballantine ale date from 1947-48. They each had a description of the three rings logo and the same tag line of “America’s largest selling Ale”.
“A gentleman’s whiskey.” These ads for Paul Jones whisky date from 1943-47.
“What do they mean clean…clean…clean?” These ads for Fleischmann’s gin date from 1960-63.
“Fleischmann’s is the big buy!” These ads for Fleischmann’s whisky date from 1959-65.
“Most people can’t make cocktails as good as these – and I wish they wouldn’t try!” These ads for Heublein’s ready to serve cocktails date from 1964-67 and featured a large selection of famous actors of the time.
“What this country needs is a good 25¢ Martini!” These celebrity ads for Heublein’s ready to serve cocktails date from 1961-63.
“Cocktails… for the holidays!” In Nov-Dec 1956, Heublein’s ready to serve cocktails produced two ads featuring actors Vincent Price and Billy Pearson brandishing a cocktail pitcher.
“Martinis on-the-rocks straight from the Heublein bottle.” These ads for Heublein’s ready to serve cocktails and cordials are from 1957.
“Martinis on-the-rocks straight from the Heublein bottle.” These celebrity ads for Heublein’s ready to serve cocktails are from 1957.
“Full strength – ready to serve.” These celebrity ads for Heublein’s ready to serve cocktails are from 1955-56.
“How to serve applause-winning Manhattans every time.” These ads for Heublein’s ready to serve cocktails are from 1954.
“Different strokes for different folks.” These ads for Annie Green Springs fruit wine are from 1975.
“A tantalising touch. Proper behaviour when it’s just the two of you.” Canadian Mist’s “Mist Behaving” campaign ran from 1988 to 1993.
“Get in the feeling. Go Misting.” Canadian Mist’s “Misting” campaign ran from around 1977 to 1985. There was even matching his and hers caftans, jumpsuits, walking sticks and zodiac pendants!