Delights for the sweet toothed.
“If she always struggles like this… When you wish she’d snuggle like this… Try this!” These ads for Life Savers breath freshener sweets date from 1942-47.
“Candy’s dandy…keep it handy!” These ads by the The Council on Candy of the National Confectioners Association date from 1946-47. Featuring illustrations by Vernon Grant, the ad campaign encouraged Americans to eat candy for energy.
Chewits, Black Jacks, Curly Wurly… I can feel my teeth disintegrating just thinking about all those lovely after school sweet treats! Here’s a selection of 1970’s & 1980’s original wrappers, from a time when penny sweets were still a penny.