“You need never know Heartbreak-Age!”
These two ads for Inecto-with-Lustrium date from 1940. Inecto was a hair dye, and Lustrium a conditioner.
Then Jane Knew HEARTBREAK AGE
It started as the Mardi Gras – the night Bill danced every dance with “that vivid girl with the glinting copper coloured hair.”
“Am I to blame?” wept Jane, “if my hair’s colourless, looks old?”… “Yes,” said her friend, “but Inecto-with-Lustrium can remedy that.”
Bill’s eyes never stray far from Jane now! “You’re so alive, so vivid, dear!” her murmurs, enraptured by her glorious youth-like hair.
Life’s no party-at HEARTBREAK AGE!
Heartbreak Age – when the hair loses its colour and lustre, becomes unattractive, drab, old-looking, and the lady loses Love.
Discovery! – Inecto-with-Lustrium, the amazing hair colouring and conditioning treatment, goes into action!
Love Returns! – now that hair is once more full of radiant youth-like colour and glancing lights and that silky feel!