Lucky Strike ~ Cigarette Adverts [1949] “Feel your level best!”

“Feel your level best!”

These ads for Lucky Strike cigarettes date from early to mid 1949. The early ads all featured photos of young women performing various sporting feats whilst smoking, and the mid 1949 ads featured women framed within the company’s target logo.

“Luckies’ fine tobacco picks you up when you’re low… calms you down when you’re tense!”


“Luckies’ fine tobacco picks you up when you’re low… calms you down when you’re tense – puts you on the Lucky level!”

These ads are from May to June 1948, still with the same slogan and font but looking quite different in style.


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