Mennen ~ Baby Powder Adverts [1944]

“Mommy protects me with baby powder.”

These ads for Mennen antiseptic baby powder are from 1944. Each ad featured a baby in a sealed environment, safe from germs, followed by a multi-frame image to show movement.

“If I could live in an electric light bulb, I might be safe from germs that cause skin rashes: but I can’t, so mummy protects me with baby powder that’s antiseptic…Mennen.”

“Look how I always move my arms and legs around – like when I’m crying out loud!” Boy, am I glad mummy protects me from chaffing with the powder that’s smoothest…Mennen.”


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