“Mommy protects me with baby powder.”
These ads for Mennen antiseptic baby powder are from 1944. Each ad featured a baby in a sealed environment, safe from germs, followed by a multi-frame image to show movement.
“If I could live in an electric light bulb, I might be safe from germs that cause skin rashes: but I can’t, so mummy protects me with baby powder that’s antiseptic…Mennen.”
“Look how I always move my arms and legs around – like when I’m crying out loud!” Boy, am I glad mummy protects me from chaffing with the powder that’s smoothest…Mennen.”