Pall Mall ~ Cigarette Adverts [1947-1949] “Outstanding!”

“Outstanding!”

These ads for Pall Mall cigarettes date from 1947-49. They were all long, half-page ads with a bright red background and plain white text.

To begin with the only imagery was a cigarette packet (also red), which didn’t really change until mid-1948 when some line illustrations began to appear. The ads then slowly became more varied.

1947

“Pall Mall’s distinguished length is the outward sign of a basic superiority.”


1948

“Pall Mall’s are good to look at – good to feel – good to taste – good to smoke!”


“I’ve discovered the longer, finer cigarette.”


1949

“Pall Mall’s greater length filters the smoke on the way to your throat.”


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