“The top goes down, the style goes up!”
These ads for “Pewdin” men’s shoes by Brown Shoe Company date from 1954-58 where I have found four different styles of ads.
Up to 1956 the ads had a plain white background and a little sports-themed illustration around the pairs of shoes.
“Has style…will travel!”
The style changes a little in 1957, with a much larger logo and a coloured stripe behind a single shoe.
“Best looking shoes you can wear with chinos.”
Mid 1957 saw another change in style, moving away from sports to car illustrations in the background, and a change in logo font. The Brown Shoe Company logo also be come more prominent.
The last four ads from 1958 has a jazz theme with a photo-background and heralded a change in design for the following years ad style.