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Carling’s “Red Cap” ~ Ale Adverts [1948-1949] Illustrated by L.M. Simpson

“Great expectations…great refreshment.”
These illustrated ads for Carling’s “Red Cap” ale date from 1948-49, with illustrations by L.M. Simpson.

Carling’s “Red Cap” ~ Ale Adverts [1947-1948] Illustrated

“Silky Red Cap. Silky Carling’s.”
These illustrated ads for Carling’s “Red Cap” ale date from 1947-48. They all had dark green backgrounds and a mixture of outline and full illustrations.

Schlitz ~ Ale Adverts [1948-1950] Illustrated

“I was curious… I tasted it…”
These illustrated ads for Schlitz beer date from 1948-50. They all featured three strips of illustrations with curious men tasting a new beverage.

Miller “High Life” ~ Ale Adverts [1959-1960] Illustrated by John McCormack

“The champagne of bottle beer.”
This illustrated ad campaign for Miller “High Life” lager dates from 1959-60, with artwork by by John McCormack.

Cheers! ~ Christmas Ale Adverts [1950-1959]

“Something more than beer… a tradition in hospitality!”
“Something more than beer… a tradition in hospitality!”

Ballantine ~ Ale Adverts [1948-1950] Illustrated

“Purity, body and flavour in every glass.”
This illustrated ad campaign for Ballantine ale ran from 1948-50 and each ad had the same sentence winding around a glass and bottle.

Ballantine ~ Ale Adverts [1946-1947] Illustrated

“Purity. Body. Flavour”
These ads for Ballantine ale date from 1947-48. They each had a description of the three rings logo and the same tag line of “America’s largest selling Ale”.