“No finer fit at any price!”These six ads for Bestform lingerie are from 1944, with particularly pert bosomed illustrations by American pin-up artist George Petty.
“Sears shapes a woman’s world.” These ads for Sears support lingerie are from 1968. The models looked like they were posing on big pools of bright paint.
“Sears has gone wild!” These ads for Sears support lingerie are from 1969. The models were all posing outdoors with large wild cats.
“You’ve never given stockings like these!” Here’s a selection of Christmas themed underwear adverts dating from 1950-59.