“Be lovely to love.”
These ads for Fresh deodorant are from 1946-50. The design changed very little over the years, always featuring a kissing couple wearing glamorous evening attire.
“It isn’t your necklace they’ll notice, pet!”
These illustrated Mum deodorant adverts are from 1945-46.
“Should a Marine kiss a girl with his hat on?”These ads for Etiquet antiseptic deodorant cream date from 1943.
“One poof is all the proof you need!” These ads for Stopette deodorant are from 1950-56.
“The one anti-perspirant that’s right for every woman”
These Body Mist deodorant adverts are from 1970-75.