“So WONDERful, it’s fit for a Queen!” This ad campaign for Philco refrigerators date from 1948 and featured illustrated characters from Alice’s Adventures in Wonderland.
“The natural line is the beauty line.” These illustrated ads for Kayser gloves date from 1939-43. Kayser, similar to Van Raalte, produced gloves, stockings and lingerie.
“Purity, body and flavour in every glass.” This illustrated ad campaign for Ballantine ale ran from 1948-50 and each ad had the same sentence winding around a glass and bottle.
“The wonder flame that cools as well as heats!” These illustrated ads for American Gas Association date from 1941-47.
“Purity. Body. Flavour” These ads for Ballantine ale date from 1947-48. They each had a description of the three rings logo and the same tag line of “America’s largest selling Ale”.
“For better sight use better light!” These black and white illustrated ads for Mazda Lamps, produced by Westinghouse, date from 1941-42. Unfortunately the artist/artists didn’t sign them so I don’t know who they are by.
“How to look every inch the country gentleman.” These ads for Stetson Hats date from 1945-48. They were mainly illustrated by Phil Dormont, but other artists were also used here and there, including Slayton Underhill, Scott Evans, Edwin Dahlberg and a couple whose signatures I can’t read.
“Executive America’s top cigar.”These ads for Webster cigars date from 1946-48 with illustrations by Edwin Georgi. They all featured couple at various social occasions.
“Margarine for me!” These ads for the National Association of Margarine Manufacturers date from 1947-48. They all had bright yellow backgrounds and were three distinct styles, two of which were illustrated.
“If the Snider folks put it up… it tastes like home!” These fun illustrated ads for Snider’s “Old Fashioned Chili Sauce” and “Catsup” date from 1943-48.
“You’re positively colossal, Psyche!” These illustrated ads for White Rock sparkling water date from 1946-48, with artwork by John Holmgren. Each ad featured the (very) scantily clad character of Psyche getting on wives nerves and over exciting the menfolk before calming them all down with a drink.
“It isn’t your necklace they’ll notice, pet!”
These illustrated Mum deodorant adverts are from 1945-46.
“Reflections on Hawaii’s Bounty” These two illustrated ads for Dole “Pineapple Juice” and “Pineapple Slices” were painted by Lloyd Sexton in 1945-46.
“Keeps you sparkling, too!” These three illustrated ads for White Rock sparkling water date from 1946. They were illustrated by Slayton Underhill and Edwin Dahlberg.
“Truly Hawaiian” These three wonderful illustrated ads for Dole “Pineapple Juice” and “Pineapple Gems” were painted by A.M. Cassandre in 1938.
“Fresh up with Seven-Up!” These Seven Up ads date from 1946. They continued in style from the previous year with the floating grinning heads, but also included cut-out illustrations posed with real bottles of soda.
“I like smooth men!” These illustrated pin-up girl ads are for Mennen shaving cream and after shave (called “Skin Bracer”). They’re from 1946-47 and feature artwork by Norman Mingo.
“Makes the most of your best.” These ads for Cole swimsuits date from 1948-49, with illustrations by Ron Wicks.
“A gentleman’s whiskey.” These ads for Paul Jones whisky date from 1943-47.
“Drink your vitamins and like ’em!” These illustrated ads by Walter Early for Borden’s Hemo, a fortified chocolate malt drink, date from 1942-46.
“A tip from Elsie, the Borden cow.” These slightly disturbing illustrated ads for Borden’s mincemeat date from 1940-41.
“If it’s Borden’s it’s got to be good!” These illustrations by Walter Early are from Borden’s dairy adverts from 1939-1949.
“The perfume of lovely women everywhere.” These ads for Yardley’s “Bond Street” perfume date from 1947-48. They feature illustrated backgrounds by W K Plummer and Bernard Lamotte.
“They entertain the modern way!”These lovely illustrated ads for Pepsi-Cola date from the end of 1959 though 1960.
“Spreads unbelievable youthful disguise over tired, drab skin!” These ads for Louis Philippe face powder and rouge date from 1942-45.
“Magnetise your lips!” These ads for Louis Philippe lipstick date from 1942-46.
“There’s beauty in the air!” These ads for Coty cosmetics date from 1942-47. They were illustrated by Carl Erickson.
“Candy’s dandy…keep it handy!” These ads by the The Council on Candy of the National Confectioners Association date from 1946-47. Featuring illustrations by Vernon Grant, the ad campaign encouraged Americans to eat candy for energy.