“Margarine for me!” These ads for the National Association of Margarine Manufacturers date from 1947-48. They all had bright yellow backgrounds and were three distinct styles, two of which were illustrated.
“If the Snider folks put it up… it tastes like home!” These fun illustrated ads for Snider’s “Old Fashioned Chili Sauce” and “Catsup” date from 1943-48.
“You’re positively colossal, Psyche!” These illustrated ads for White Rock sparkling water date from 1946-48, with artwork by John Holmgren. Each ad featured the (very) scantily clad character of Psyche getting on wives nerves and over exciting the menfolk before calming them all down with a drink.
“It isn’t your necklace they’ll notice, pet!”
These illustrated Mum deodorant adverts are from 1945-46.
“Reflections on Hawaii’s Bounty” These two illustrated ads for Dole “Pineapple Juice” and “Pineapple Slices” were painted by Lloyd Sexton in 1945-46.
“Keeps you sparkling, too!” These three illustrated ads for White Rock sparkling water date from 1946. They were illustrated by Slayton Underhill and Edwin Dahlberg.
“Truly Hawaiian” These three wonderful illustrated ads for Dole “Pineapple Juice” and “Pineapple Gems” were painted by A.M. Cassandre in 1938.
“Fresh up with Seven-Up!” These Seven Up ads date from 1946. They continued in style from the previous year with the floating grinning heads, but also included cut-out illustrations posed with real bottles of soda.
“I like smooth men!” These illustrated pin-up girl ads are for Mennen shaving cream and after shave (called “Skin Bracer”). They’re from 1946-47 and feature artwork by Norman Mingo.
“Makes the most of your best.” These ads for Cole swimsuits date from 1948-49, with illustrations by Ron Wicks.
“A gentleman’s whiskey.” These ads for Paul Jones whisky date from 1943-47.
“Drink your vitamins and like ’em!” These illustrated ads by Walter Early for Borden’s Hemo, a fortified chocolate malt drink, date from 1942-46.
“A tip from Elsie, the Borden cow.” These slightly disturbing illustrated ads for Borden’s mincemeat date from 1940-41.
“If it’s Borden’s it’s got to be good!” These illustrations by Walter Early are from Borden’s dairy adverts from 1939-1949.
“The perfume of lovely women everywhere.” These ads for Yardley’s “Bond Street” perfume date from 1947-48. They feature illustrated backgrounds by W K Plummer and Bernard Lamotte.
“They entertain the modern way!”These lovely illustrated ads for Pepsi-Cola date from the end of 1959 though 1960.
“Spreads unbelievable youthful disguise over tired, drab skin!” These ads for Louis Philippe face powder and rouge date from 1942-45.
“Magnetise your lips!” These ads for Louis Philippe lipstick date from 1942-46.
“There’s beauty in the air!” These ads for Coty cosmetics date from 1942-47. They were illustrated by Carl Erickson.
“Candy’s dandy…keep it handy!” These ads by the The Council on Candy of the National Confectioners Association date from 1946-47. Featuring illustrations by Vernon Grant, the ad campaign encouraged Americans to eat candy for energy.
“C is for Cat…and so is Puss ‘n Boots”These ads for Puss ‘n Boots cat food date from 1947-48, with illustrations by Feodor Rojankovsky.
“Avoid 5 O-Clock Shadow” These busty illustrated ads for Gem razors and blades are from 1944-45 and featured artwork by Peter Arno.
“America’s handiest food-saver!”These striking black and white illustrated ads for Waxtex waxed paper are from 1942-43.
“No finer fit at any price!”These six ads for Bestform lingerie are from 1944, with particularly pert bosomed illustrations by American pin-up artist George Petty.
“I’m no softy, but sometimes my stomach is!”These ads for Pard dog food from 1941 feature some very stylish illustrations by Stan Ekman.
“Have a Coke has become a gracious custom in more than 100 countries of the world today.”During 1957, artist Jack Potter created ten illustrations for Coca Cola’s “100 countries” ad campaign.
“Makes time stand still.”These amazing space-age style ads for Fisher Body date from 1957-59 and are a collage of photography and illustration.
“The only car with wide track wheels.”These lovely illustrations for various Pontiac cars date from 1959-69. The artwork was created by Art Fitzpatrick (AF), who drew the cars, and Van Kaufman (VK), who drew the backgrounds.