Hanes ~ Lingerie Adverts [1973-1984] “Gentlemen Prefer”

“Gentlemen Prefer Hanes”
These unashamedly awful Hanes pantyhose adverts date from between 1973-84. Each one features a man leering at another woman’s legs whilst out with his wife or girlfriend. I don’t know about them being gentlemen, more like creepymen!

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Hanes ~ Lingerie Adverts [1979-1983] “Alive”

“No one knows I’m wearing support pantyhose.”
These Hanes Alive support pantyhose adverts date from between 1979-83.

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Movie Star ~ Lingerie Adverts [1960-1979]

“Brings out the actress in you!”
These Movie Star lingerie adverts date between 1960 and 1979.

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Rogers ~ Lingerie Adverts [1960]

“Every man wants his woman on a pedestal.”
These Rogers lingerie adverts date from 1960.

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Textron ~ Lingerie Adverts [1945-1949] Illustrations by C.J. Sternberg

“Silky soft as a dandelion puff.”
These beautiful illustrated ads for Textron women’s underwear date from 1945-49.

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Underwear ~ Christmas Fashion Adverts [1950-1959]

“You’ve never given stockings like these!”
Here’s a selection of Christmas themed underwear adverts dating from 1950-59.

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Van Raalte – Lingerie Adverts [1949-1952] Stockings

“Because you love nice things.”
Here is a small selection of my favourite Van Raalte stocking adverts from the very early 1950’s.

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Van Raalte ~ Lingerie Adverts [1935-1946]

“Because you love nice things.”
These Van Raalte lingerie ads are from 1935-46.

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Van Raalte ~ Lingerie Adverts [1950-1959]

“Because you love nice things.”
These Van Raalte lingerie ads are from the 1950’s, which had a mixture of full colour and black & white ads.

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Van Raalte ~ Lingerie Adverts [1959-1964] “VR”

“Because you love nice things.”
This striking advertising campaign featured lingerie clad ladies posing with large model letters “V” and “R”.

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Van Raalte ~ Lingerie Adverts [1963-1965]

“Opens the door to a world of nice things”
These ads from 1963-65 have a slight voyeuristic feel to them, what with the peeping through doorways at ladies in a state of undress.

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Vanity Fair ~ Lingerie Adverts [1950-1959]

“And she’ll sleep beautifully ever after.”
These ads for Vanity Fair lingerie cover the 1950’s. They all had a plain backdrop, full length bodies, and partially hidden faces. This style carried on right up to 1980 at least.

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Vanity Fair ~ Lingerie Adverts [1960-1969]

“All is vanity…”
These ads for Vanity Fair lingerie cover the 1960’s. They all had a plain, bright backdrop, full length bodies, and partially hidden faces. This style carried on right up to 1980 at least.

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Vanity Fair ~ Lingerie Adverts [1970-1979]

“The glamour girl look returns.”
These ads for Vanity Fair lingerie cover the 1970’s. They all had a plain backdrop, full length bodies, and partially hidden faces. This style carried on right up to 1980 at least.

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Warner’s ~ Lingerie Adverts [1953-1961] “Merry Widow”

“It’s simply wicked what it does for you.”
These adverts for Warner’s “Merry Widow” lingerie date from 1953 to 1961. They have a slightly sinister masquerade feel to them.

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Warner’s ~ Lingerie Adverts [1959]

“The sky’s the limit to your charms!”
These adverts for Warner’s lingerie are all from 1959 and feature a selection of painterly flying ladies.

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