“Looks even better on a girl.” These ads for 17 Cosmetics by Boots are from 1985.
“Real girls wear 17 Cosmetics.” These ads for 17 Cosmetics by Boots are from 1986.
“It’s the fashion to wear made-to-order face powder!” These ads for Charles of the Ritz cosmetics date from 1959-66.
“There’s beauty in the air!” These ads for Coty cosmetics date from 1942-47. They were illustrated by Carl Erickson.
“Pretty was never so pure.” These ads for Natural Wonder Cosmetics by Revlon are from 1988-90, during which time Debbie Gibson was spokeswoman.
“As radiant as a precious jewel.” These ads for DuBarry beauty preparations date from 1945-46.
“Who is she?” This black & white ad campaign for DuBarry beauty preparations ran from 1947 until at least 1951.
“I’m just a soul singer from Detroit.” These ads for Fashion Fair cosmetics date from 1975-78 and feature a variety of notable black women of the time.
“For beauty so irresistible it’s flirtatious.”These colourful double page spread adverts for Fashion Fair Cosmetics date from 1980-89.
“Magnetise your lips!” These ads for Louis Philippe lipstick date from 1942-46.
“For the song in your heart…” These ads for Louis Philippe’s “Sunbird” lipstick date from 1946.
“Teasing as a butterfly kiss!” These ads for various Revlon makeup products date from 1943-48.
“Revlon’s most tempting colour since Eve winked at Adam.” These ads for “Fatal Apple” lipstick and nail polish by Revlon date from 1945.
“Greatest catch of the season!” These ads for “Bachelor’s Carnation” lipstick and nail polish by Revlon date from 1946.
“Texture of velvet!” These ads for “Pink Lightning” lipstick and nail polish by Revlon date from 1944-45.
“Keep your best face forward!” These ads for Yardley’s “Bond Street” perfume and beauty preparations date from 1942-46.