“Looks even better on a girl.” These ads for 17 Cosmetics by Boots are from 1985.
“Real girls wear 17 Cosmetics.” These ads for 17 Cosmetics by Boots are from 1986.
“Gift by Avon… A joy to select… A joy to give… A joy to receive!” These Christmas adverts for Avon cosmetics date from 1963-69.
“Individual beauty, made to order!” These ads for Charles of the Ritz cosmetics date from 1956-59, many of which were photographed through textured glass.
“It’s the fashion to wear made-to-order face powder!” These ads for Charles of the Ritz cosmetics date from 1959-66.
“There’s beauty in the air!” These ads for Coty cosmetics date from 1942-47. They were illustrated by Carl Erickson.
“As radiant as a precious jewel.” These ads for DuBarry beauty preparations date from 1945-46.
“With lovely new clothes and completion, Margaret Ryan plans a Cabana honeymoon.” These honeymoon themed ads for DuBarry beauty preparations date from 1945.
“Who is she?” This black & white ad campaign for DuBarry beauty preparations ran from 1947 until at least 1951.
“I’m just a soul singer from Detroit.” These ads for Fashion Fair cosmetics date from 1975-78 and feature a variety of notable black women of the time.
“For beauty so irresistible it’s flirtatious.”These colourful double page spread adverts for Fashion Fair Cosmetics date from 1980-89.
“Spreads unbelievable youthful disguise over tired, drab skin!” These ads for Louis Philippe face powder and rouge date from 1942-45.
“Magnetise your lips!” These ads for Louis Philippe lipstick date from 1942-46.
“For the song in your heart…” These ads for Louis Philippe’s “Sunbird” lipstick date from 1946.
“Prelude to loveliness!”These ads for Playtex Makeup Capes date from 1939.
“Now! You can change your skin tone to look lovely in any fashion colour.”Pond’s “Angel Face” adverts from 1960-61 featured striking double head shots of models wearing contrasting colours.
“Teasing as a butterfly kiss!” These ads for various Revlon makeup products date from 1943-48.
“Revlon’s most tempting colour since Eve winked at Adam.” These ads for “Fatal Apple” lipstick and nail polish by Revlon date from 1945.
“Greatest catch of the season!” These ads for “Bachelor’s Carnation” lipstick and nail polish by Revlon date from 1946.
“Texture of velvet!” These ads for “Pink Lightning” lipstick and nail polish by Revlon date from 1944-45.
“Keep your best face forward!” These ads for Yardley’s “Bond Street” perfume and beauty preparations date from 1942-46.