“Reward yourself!” These ads for Pall Mall cigarettes date from 1954-56. As per their previous ad campaigns, all illustrations of happy smokers were black and white, with red text on the white background or white text on a solid red background.
“Mildness is a pleasure with Pall Mall.” These ads for Pall Mall cigarettes date from 1956-57. Where previously they had all been illustrated, they were now a mixture of illustration or black and white photo. All still had red block backgrounds with white text, or red text on white as per older campaigns.