“Brings better fashion into focus.”These ads for Botany “Camera” men’s fashions date from 1955. They were thin, full height third-page ads featuring disembodied clothing, cameras for heads, and bright coloured backgrounds.
“Great fashion just for you at Young C&A.” These C&A ads for “10 To Teens” and “Girls In Style” childrenswear are all from UK teen music magazine Smash Hits, dating from 1984-86.
“Instant outfits for today’s pant people!” For girls who want today’s favoured Folk-Art Look, boys who want to be done up sailor-style, and crushed velvet for holiday happenings for the grown-ups.
“Comfort in action!”These ads for men’s fashions made from Du Pont “Dacron” polyester, “Orlon” acrylic fibre, and “Nylon” date from 1956-59. The ads feature men in various sporting and leisure scenarios.
“The fun is in the wearing.”These ads for men’s fashions made from Du Pont “Dacron” polyester and “Orlon” acrylic fibre date from from 1960. The ads feature men in various sporting and leisure scenarios.
“New life, new lustre, new luxury.”These ads for men’s fashions made from Du Pont “Antron” nylon date from 1961. The ads were all shades of blue with a slightly misty focus.
“Young gentry sport shirts.” These spiffy menswear catalogue images are from a 1966 JC Penneys catalogue and feature an array of mildly amused men sporting knitted cardigans, pullovers and shirts.
“Sports shirts with a flair for style!”These illustrated ads for men’s sportswear by Marboro Shirt Co. date from 1955. The ads were a mixture of chalk figures and painted shirts.
“Body-clinging knits stress masculinity with lean, sexy look.” Ebony magazine’s September 1970 fashion shoot for men, taken in New York Central Park, was based around “machismo”. And striped trousers.
“Movin’ Together” Ebony magazine’s April 1971 fashion shoot for men was based around a “what’s his and hers” theme, with the women wearing her man’s clothes.
“Furs, plaids and bold colours spice men’s fashions for fall ’72.” Ebony magazine’s September 1972 fashion shoot for men was based around layering different colours, patterns and fabrics. And plaid. Lots of plaid.
“If you’ve got it, flaunt it – elegantly!” Ebony magazine’s April 1973 fashion shoot for men was all about colourful leisure looks with comfort, class, plaid and pinstripes. The photoshoot took the “tremendous trio” to the Caribbean island of Curacao where they lounged about on bridges, rock pools and against craggy walls.
“You don’t have to be big on comfort to be big on The-Comfort-Shirt!” These adverts for Sears Men’s Store “The-Comfort-Shirt” date from 1970-72.
“Fashions For Men” These adverts for US mail order company Sedbury date from 1970-73. Bell bottom pants, open-front vests, wide lapels, cape shoulders, and all in a choice of scene stealing colours! Order mine in avocado.