“Should husbands help around the house?” These two ads for Swan soap date from 1946.
“Lovelier skin in 14 days!” These ads for Palmolive soap are from 1945-48 and continued the “doctors prove” campaign from the previous year.
“Doctors prove 2 out of 3 women can have more beautiful skin in 14 days!” These ads for Palmolive soap are from 1943-44, and offered women scientific proof of a more beautiful skin for those whose complexion had “lost that lovely look”.
“Now more than ever, keep that schoolgirl complexion!” These ads for Palmolive soap are from 1941-42, and contained such sentences as “for his sake, guard your loveliness”.
“As radiant as a precious jewel.” These ads for DuBarry beauty preparations date from 1945-46.
“With lovely new clothes and completion, Margaret Ryan plans a Cabana honeymoon.” These honeymoon themed ads for DuBarry beauty preparations date from 1945.
“Rub and relax with Mifflin!”These ads for rubbing alcohol Mifflin date from 1940-44.