Van Raalte “VR” ~ Lingerie Adverts [1959-1964]

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“Because you love nice things.”

This striking advertising campaign featured lingerie clad ladies posing with large model letters “V” and “R”. It ran from around 1959 to 1964 and there were a few matching gloves adverts too. Van Raalte also produced stockings.

I’ve cropped some of the ads to include just the images.



These three ads for Petti-Tights are from 1961-63 and seem to be aimed at a younger woman.


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