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Sweet Secrets

"An adorable transformable world!"

Sweet Secrets were produced by Galoob from 1985 into the mid 1990's. Later on, a few of Galoob's dolls and playsets were released Blue Box. They started off as a series of lockets which transformed into dolls and animals, and as they grew in popularity Sweet Secrets became more diverse, even expanded into playsets.

I have organised all the different sets produced by theme as there were quite a lot!

They were sold in the US, UK and other parts of Europe and I currently know of one name variation:
  • UK & US: Sweet Secrets
  • Italy: Dolci Segreti

You might also like to see:
Cherry Merry Muffin
JellyBean
Lil Lollipos (aka Sweetie Pops & Daisy Dolls)
Strawberry Shortcake
TNT Scented Dolls

Images on this page thanks to RainMama, Ad Collector, Rebecca Chulew and eBay sellers Dennis-Collectibles-Dolls-And-Toys and jaimielynn79!

Sweet Secrets pin badges & magnets are available from Powder Monki :: Handmade Shop!


Jewellery & Makeup

There were several jewellery and make-up themed Sweet Secrets produced.

Included on this page are:

  • Beauty Bracelets
  • Vanity Set
  • Rock 'n Lockets
  • Dangles
  • Switch Watches
  • Play Make-up
  • Beauty Light Compacts

 

Beauty Bracelets
Beauty Bracelets consisted of a large gem which opened into a vanity unit topped with a heart shaped doll. The whole thing could be worn as a bracelet.

There were three Beauty Bracelet sets produced. Blue Box also released these, unchanged as far as I can tell from the back packaging image.

The heart shaped bodied were re-used for the third series of charm dolls too (see Charms page).

Beauty Bracelet with Dazzle Heart
Beauty Bracelet with Glimmer
Beauty Bracelet with Twinkle

Beauty Bracelet with Dazzle Heart

Beauty Bracelet with Glimmer

Beauty Bracelet with Twinkle

 

Vanity Set

I'm not sure how this set fits in as I've found no reference to them anywhere. Were they a special mail order offer? They look to be made from the same moulds, except the comb and brush are missing their handles, and have differen shaped charms in them. The comb has no charm as it fits into the missing handle. See the Playsets page for more information on the sets they were made from.

Vanity Set
Mirror, Comb and Brush Set

Pink Cat

 

Rock 'n Lockets

"Wear it as a necklace or a bracelet!"

There were three Rock 'n Lockets produced in 1988, shaped like musical instrumants. They were electronic and "played real music".

Beata Drum

Struma Guitar
Tickle A. Keyboard

 

Dangles

"Die-cast Dangles capture today's hot jewellery/charm theme with the extra sweet surprise of transformation. Each dangle transforms into a delightful, collectable mini-doll. Each doll comes with a bracelet chain which can be combined to form a charming Sweet Secrets necklace."

Dangles had keyring-like loops which could be hooked to the plastic chain included with them, forming a bracelet or necklace.

They were firstly sold separately (in 1986) then included free with either a doll or animal charm on a blister pack.

There were nine Dangles released.

Basket Cat
Bathtub Bear
Beddy-Bye Bear

Flighty Butterfly
Flower Doll
Jolly Clown

Mouse Mobile
Prancy Pony
Rockin' Horse

 

Switch Watches

"These six unique Switch Watches sport innovative styling, bright colours, and clean graphic looks that click with today's young girl. Each is a highly accurate working digital watch and magically transforms into a cunning Sweet Secrets mini-figure. Each figure can be used with any of the Sweet Secrets playsets. All watches come with a brilliant coloured, adjustable wrist band."

Switch Watches were real digital watches which transformed into different animals or dolls.

There were six Switch Watches produced in 1986.


Fun Time Panda
Happy Hours Bear
Late Date Doll

Silly Seconds Pup
Time Keeper Cat
Watch Me Baby

 

Play Make-up

Sweet Secrets Play Make-up consisted of six sets of real vanity items which turned into dolls or animals.

There were six sets of Play Make-up produced, each containing the same four characters (dog, cat, bear and doll) except the colognes, which had three dolls. I don't know if they had names.

Brushes
Colognes
Eye Shadows
Lip Gloss
Lip Stick
Nail Polish

Brushes

[no image]

Dog
Pink Cat
Doll
Purple Bear

Colognes

[no image]

Yellow
Lilac Delight
Rose Petal

Eye Shadows
Dog
Pink Cat
Doll
Purple Bear

Lip Gloss

[no image]

[no image]

[no image]

Dog
Pink Cat
Doll
Purple Bear

Lip Stick

[no image]

[no image]

[no image]

Dog
Pink Cat
Doll
Purple Bear

Nail Polish

[no image]

[no image]

[no image]

Dog
Pink Cat
Doll
Purple Bear

 

Beauty Lights Compacts

"Really lights up!"

The heart shaped compact would open up to reveal a mirror and two combs, one for little girls to use and one for the doll. The mirror had little LED lights around it which lit up.

There were at least three produced around 1988.

I don't know if the dolls had individual names or how many were made.

Pink Cosmetics
White Cosmetics
Red Cosmetics


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