Sweet Secrets :: Doll Charms - 1st Series

Sweet Secrets

"An adorable transformable world!"

Sweet Secrets were produced by Galoob from 1985 into the mid 1990's. Later on, a few of Galoob's dolls and playsets were released Blue Box. They started off as a series of lockets which transformed into dolls and animals, and as they grew in popularity Sweet Secrets became more diverse, even expanded into playsets.

They were sold in the US, UK and other parts of Europe, and I currently know of one name variation:

  • UK & US: Sweet Secret
  • Italy: Dolci Segreti

Images on this page thanks to Laura, Emery, Ad Collector, Miss_Leonie, jadedoz, Memory Glands, Static Toys, and eBay sellers kremeran, lalamctexan, e-villian, big-kids, Piero Collectibles, Dennis-Collectibles-Dolls-And-Toys!

Doll Charms - 1st Series

Sweet Secret charms each came with a necklace and hair-clip which they could be attached to. The doll's / animals arms, legs and head were folded inside the gem, which could be opened at the side. After folding out the various parts, the gem could then be closed again.

There were three doll charms in the first series and six more in the second. There were six animals charms in the first series plus one more added soon after, and six in the second series which are most often mistaken for simply colour variations as they used the same moulds but were in different colours.

The third series of charms ranged from being slightly different in style, to completely different. They are the hardest to find second-hand, so either didn't sell well or not many were made.

There were three dolls released in the original series of doll charms. As the line grew in size, several colour variations of each of these three dolls were produced.

Flashee had purple hair, Gleamie had red hair and Shinie had yellow hair. This never changes, regardless of their body colours. They all had bows in their hair and rosey cheeks, unlike the second series charms. I don't believe Blue Box ever re-produced these three dolls as they were not featured on any back packaging images.

There were several colour variations of each of the three original dolls, and each colour variation was produced in the three different gem styles (or at least most seem to have been). These three dolls were also sold with the smaller playsets, which may explain why there are so many colour variations.

Gem styles include:
  • Diamond gem surrounded by frilly circle.
  • Heart gem surrounded by four petals
  • Circular gem surrounded by eight petals
Hair-clip Necklace

Flashee

I've found three colour variations of Flashee, plus a shimmery version.

  • Purple, white & blue
  • Shimmery purple, white & blue ("Beauty Bows")
  • Purple, red & yellow
  • Blue, pink & red

Gleamie was also made in these colours:

Diamond Gem Heart Gem Circle Gem

These shimmery Flashee's were part of the "Beauty Bows" set (see Jewellery for more info).

Diamond Gem Heart Gem

I've only found Flashee in these colours:

Diamond Gem Heart Gem Circle Gem

Gleamie was also made in these colours:

Heart Gem

Gleamie

I've found five colour variations of Gleamie.

  • Blue, pink & red
  • Purple, blue & red
  • Purple, white & blue
  • Pink, yellow & red
  • Shimmery blue, white & red ("Beauty Bows")

Flashee was also made in these colours:

Diamond Gem Heart Gem Circle Gem

I've only found Gleamie in these colours:

Diamond Gem Heart Gem Circle Gem

Flashee was also made in these colours:

Heart Gem

Shinie was also made in these colours:

Circle Gem

These shimmery Gleamie's were part of the "Beauty Bows" set (see Jewellery for more info).

Diamond Gem Heart Gem Heart Gem Circle Gem

Shinie

I've found two colour variations of Shinie.

  • Pink, yellow & red
  • Blue, pink & red
  • Dark Hot Pink, white & yellow ("Beauty Bows")
Diamond Gem Heart Gem Circle Gem

Gleamie was also made in these colours:

Diamond Gem Heart Gem Circle Gem

These dark, hot pink Shinie's were part of the "Beauty Bows" set (see Jewellery for more info). The heart gem doll also came with the Comb-Bed playset and was re-named "Pinkie".

Diamond Gem Heart Gem

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