“Ask for Birds Eye, Get Birds Eye!”
These ads for various Birds Eye frozen food products date from 1946-49. Each ad featured a different recipe and technicolour photo, plus little illustrations at the bottom.
1946
These ads featured an illustrated Diana Shore.
1946-47
By mid to late 1946 the ads began to stress to women the importance of making sure to buy Birds Eye over cheaper, inferior brands.
1947
These ads featured a little photo-strips of women demanding Birds Eye.
Here are the shouty women.
1948
The packaging design changed in 1948, and gone too were the demanding women.
1949
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