“Sears shapes a woman’s world.” These ads for Sears support lingerie are from 1968. The models looked like they were posing on big pools of bright paint.
“It doesn’t cling, doesn’t creep, doesn’t twist.” These four swinging sixties Non-Cling underwear ads by Sears are from 1968.
“Sears has gone wild!” These ads for Sears support lingerie are from 1969. The models were all posing outdoors with large wild cats.
This series of adverts for Sears “The-Men’s-Store”, dating from 1968-69, were photographed in the New York Playboy Club.
“You don’t have to be big on comfort to be big on The-Comfort-Shirt!” These adverts for Sears Men’s Store “The-Comfort-Shirt” date from 1970-72.
“They’ve got all the moves.” These adverts for Sears Men’s Store “Give-n’-Slacks” date from 1970-72.
“Fresh, fashionable, very wearable.” These ads for Sears “The Men’s Store” were part of their Menswear Report campaign. They all date from 1976.