The Pall Mall was introduced in 1899 by the Black Butler Company (UK) and aimed at the upper class as the first “premium” cigarette. It is named after Pall Mall, a well-known street in London. Ad campaigns are listed by oldest first.


Pall Mall [1947-1949] Cigarette Adverts ~ Outstanding!

“Outstanding!”
These ads for Pall Mall cigarettes date from 1947-49. They were all long, half-page ads with a bright red background and plain white text.

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Category: Smoking
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Pall Mall [1949-1953] Cigarette Adverts ~ Throat Scratch

“Guard against throat-scratch.”
These ads for Pall Mall cigarettes date from 1949-53. They were all full page ads with red and white backgrounds, and black and white illustrated smoking busts.

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Category: Smoking
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Pall Mall [1953-1954] Cigarette Adverts ~ Smooth Smoking

“Let your throat enjoy smooth smoking!”
These ads for Pall Mall cigarettes date from 1953-54. They were very similar to the later ads of previous campaign, with red and white backgrounds, and black and white illustrated smokers.

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Category: Smoking
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Pall Mall [1954-1956] Cigarette Adverts ~ Reward Yourself

“Reward yourself!”
These ads for Pall Mall cigarettes date from 1954-56. As per their previous ad campaigns, all illustrations of happy smokers were black and white, with red text on the white background or white text on a solid red background.

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Category: Smoking
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Pall Mall [1956-1957] Cigarette Adverts ~ Mildness Is Pleasure

“Mildness is a pleasure with Pall Mall.”
These ads for Pall Mall cigarettes date from 1956-57. Where previously they had all been illustrated, they were now a mixture of illustration or black and white photo. All still had red block backgrounds with white text, or red text on white as per older campaigns.

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Category: Smoking
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Pall Mall [1957-1960] Cigarette Adverts ~ Mary Blair

“So friendly to your taste!”
These stylised ads for Pall Mall cigarettes date from 1957-59. They were illustrated by Disney artist Mary Blair.

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Category: Smoking
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Pall Mall [1960-1962] Cigarette Adverts ~ Mary Blair

“Good! Good! Good!”
These illustrated ads for Pall Mall cigarettes date from late 1960-62. The ads all had a white background with different stylised fruit painted by Disney artist Mary Blair.

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Category: Smoking
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Pall Mall [1960] Cigarette Adverts ~ Get Satisfying Flavour

“Get satisfying flavour!”
These collage style ads for Pall Mall cigarettes date from 1960. The backgrounds were printed or painted, with photos of sliced fruit (mostly) placed on top.

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Category: Smoking
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Pall Mall [1962-1963] Cigarette Adverts ~ Natural Mildness

“Pall Mall’s natural mildness is so good to your taste!”
These ads for Pall Mall cigarettes date from mid 1962 to late 1963. They all featured relaxed smokers lying in the grass, photographed at ground level.

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Category: Smoking
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Pall Mall [1962] Cigarette Adverts ~ Couples

“Wherever particular people congregate.”
These two illustrated ads for Pall Mall cigarettes date from late 1962. They featured couple dining out, with the gentlemen admiring the length of their cigarettes. Possibly by Mary Blair.

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Category: Smoking
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