The Pall Mall was introduced in 1899 by the Black Butler Company (UK) and aimed at the upper class as the first “premium” cigarette. It is named after Pall Mall, a well-known street in London. Ad campaigns are listed by oldest first.
“Outstanding!” These ads for Pall Mall cigarettes date from 1947-49. They were all long, half-page ads with a bright red background and plain white text.
“Let your throat enjoy smooth smoking!” These ads for Pall Mall cigarettes date from 1953-54. They were very similar to the later ads of previous campaign, with red and white backgrounds, and black and white illustrated smokers.
“Mildness is a pleasure with Pall Mall.” These ads for Pall Mall cigarettes date from 1956-57. Where previously they had all been illustrated, they were now a mixture of illustration or black and white photo. All still had red block backgrounds with white text, or red text on white as per older campaigns.
“Get satisfying flavour!” These collage style ads for Pall Mall cigarettes date from 1960. The backgrounds were printed or painted, with photos of sliced fruit (mostly) placed on top.
“Pall Mall’s natural mildness is so good to your taste!” These ads for Pall Mall cigarettes date from mid 1962 to late 1963. They all featured relaxed smokers lying in the grass, photographed at ground level.