Capari [1994] Cigarette Adverts

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“There’s no slimmer way to smoke.”

This ad campaign for Capari “Super Slim” and “Ultra Light” cigarettes dates from 1994. They were aimed at women, and all featured colourful,  happy outdoor shots and words like “contemporary”, “modern” and “fresh”.




“The super slim that’s surprisingly rich.”

Their new “Ultra Lights” range also had the same style.


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