Including menswear, womenswear, childrenswear, underwear and lingerie. Also included are various fashion accessories, such as shoes, gloves, bags, hats, neckwear, jewellery and watches.
“The Secret? It’s in the crotch.” Action Jeans (aka Kickin’ Jeans) were produced by Century Martial Arts from 1977 to 1991 and endorsed by Chuck Norris from 1981.
“Brings better fashion into focus.”These ads for Botany “Camera” men’s fashions date from 1955. They were thin, full height third-page ads featuring disembodied clothing, cameras for heads, and bright coloured backgrounds.
“Images Change”These C&A “Avanti” and “Clock House” mixed menswear and womenswear ads date from 1987. They all have a white background with little photos of the models posing around the letters in “Images Change”.
With Halloween just a few days away, I thought it would be fun to look up some 1980’s & 1990’s TV, toy and movie based fancy dress sewing patterns. They range from fun to the down right bizarre!
Here is a collection of children’s character watches and clocks shown in various US Christmas catalogues from 1980-89 (found on Wishbook). I love the over-sized Strawberry Shortcake wall wrist watch clock!
Here is a collection of children’s character clothing shown in various US Christmas catalogues from 1980-89 (found on Wishbook). The clothing was mainly t-shirts and sweater/sweat pant sets. I love the poses the kids are pulling in some of these images!
“Instant outfits for today’s pant people!” For girls who want today’s favoured Folk-Art Look, boys who want to be done up sailor-style, and crushed velvet for holiday happenings for the grown-ups.
“Decorate your body with all sorts of things… Make a headband… wear it as a dog collar… wear it as an armlet… make it longer… wear it as a belt… Express Yourself!”Columbia Minerva knitting leaflets for various fashion accessories, including, bags, belts and slippers. They date from 1970-77.
“Get with fashion’s newest rage. These handknits fly off your fingers with supersonic speed.” Columbia Minerva knitting leaflets for Women’s fashion. They date from 1967-77.
“Bright touches to warm gay spirits from top to toe.” Columbia Minerva knitting leaflets for scarves, hats and mittens. They date from 1967-77.
“The cool way to stay neat all day!”These ads for men’s trousers made from Du Pont “Dacron” polyester and “Orlon” acrylic fibre date from 1956-58. The ads featured a pair of men’s legs in the foreground and woman in the background.
“Comfort in action!”These ads for men’s fashions made from Du Pont “Dacron” polyester, “Orlon” acrylic fibre, and “Nylon” date from 1956-59. The ads feature men in various sporting and leisure scenarios.
“In fall slacks Orlon adds the future.”These ads for men’s suits and slacks made from Du Pont “Orlon” acrylic fibre date from 1958. The ads had little illustrations of spaceships, satellites, and other flying crafts at the bottom.
“So light, so neat!”These ads for men’s suits made from Du Pont “Orlon” acrylic fibre date from 1958. The ads featured a close up shot of a man’s jacketed torso on one side, with a full length shot in the distance on the other. The backgrounds were illustrations of fun outdoor activities.
“The luxury of Orlon.”These ads for men’s trousers made from Du Pont “Dacron” polyester and “Orlon” acrylic fibre date from 1960-61. The long half page ads featured a relaxed pair of men’s legs at various leisure venues.
“The Letterman look.”These ads for men’s fashions made from Du Pont “Dacron” polyester, and “Orlon” acrylic fibre date from 1960-61. The ads had a sports theme and the models used were mostly college age.
“The fun is in the wearing.”These ads for men’s fashions made from Du Pont “Dacron” polyester and “Orlon” acrylic fibre date from from 1960. The ads feature men in various sporting and leisure scenarios.
I came across an amazing book of knitting patterns by Columbia-Minerva recently called “Fables and Fabulous Yarns: Knit Fashions for Boys & Girls” (1970). Not only does it the most fabulous photographs inside featuring floral backdrops and slightly creepy stuffed animals, but it also has a short story and poems written by Christie White Dauphin. Concept, photography & lithography by Low’s Inc.
“Designer resort wear so new and snazzy they’ll make all heads turn.” This fashion shoot for Ebony magazine from Feb 1980 starts of fairly average then takes a swift turn into the bizarre and grotesque with monkey fur, the “gay ’90’s”, leopard print and chamois leather.
“The finest woollens in the world.”This long running ad campaign by Forstmann Woolen Company dates from 1944-56, and ran from September to April each year. The ads had a background of three swathes of fabric with a model wearing clothes made from them.
“For Lines That Live”This ad campaign by Forstmann Woollen Company dates from 1941-42. Each ad featured a selection of black and white photographs of the same outfit from a different shoot.
“Isn’t that Peter Sellers behind those Foster Grants?”From around 1965-68, Foster Grant ran a series of adverts featuring movie stars of the day wearing their sunglasses. Each photo had a quote by the star underneath, plus a few paragraphs about how mysteriously cool shades were. And looking at the photos, it’s hard to disagree!
These adverts for Galey & Lord are all from Sports Illustrated, with clothes aimed specifically towards that audience. The quarter-page, black and white illustrations were mainly created by artist Al Moore.
“Handknits for all the family.” This small, A6 magazine by Patons & Beehive was published in 1963. It included instructions for nine designs as well as images of a selection of their other patterns. There was also hints and tips on various aspects of handknitting.
“Gentlemen Prefer Hanes” These unashamedly awful Hanes pantyhose adverts date from between 1973-84. Each one features a man leering at another woman’s legs whilst out with his wife or girlfriend. I don’t know about them being gentlemen, more like creepymen!
“As recommended by the medical profession.”Health vests were obviously quite the thing in England in the 1950’s, and after looking over these knitting patterns you’ll wonder how you ever survived without one.
During the 1980’s-1990’s, Intarsia (a UK based company) produced over one hundred super cool knitted jumper patterns of cartoon TV characters (plus a few non-cartoon characters too). They are out of print these days, but still circulate on the second-hand market.
“Anybody can have a better figure!” These black & white illustrated ads for Jantsen girdles and panty-girdles are from 1947-50. The artwork was by Pete Hawley.
“Young gentry sport shirts.” These spiffy menswear catalogue images are from a 1966 JC Penneys catalogue and feature an array of mildly amused men sporting knitted cardigans, pullovers and shirts.
One up in style.
These adverts are from 1971-72 and feature some fantastic text (as well as some fantastic trousers). All the chaps sit defiantly with one leg draped over the arm of their large ornate throne-like chairs, showing of their modern breeches and manhood at the same time.
“Elegant. Sporty. Excellent.” This edition of Machine Knitting Chic was published in 1990 (no.5, £1.75) and included 30 over-ornamented jumpers with such wide shoulder that getting though doors must have taken some consideration.
“Body-clinging knits stress masculinity with lean, sexy look.” Ebony magazine’s September 1970 fashion shoot for men, taken in New York Central Park, was based around “machismo”. And striped trousers.
“Furs, plaids and bold colours spice men’s fashions for fall ’72.” Ebony magazine’s September 1972 fashion shoot for men was based around layering different colours, patterns and fabrics. And plaid. Lots of plaid.
“If you’ve got it, flaunt it – elegantly!” Ebony magazine’s April 1973 fashion shoot for men was all about colourful leisure looks with comfort, class, plaid and pinstripes. The photoshoot took the “tremendous trio” to the Caribbean island of Curacao where they lounged about on bridges, rock pools and against craggy walls.
“What all girls desire!” These black and white illustrated ads for Spun-lo lingerie date from mid 1951-52. They had white backgrounds and a little rhyme about an expensive luxury and their cheap undies.
“So healthy for my budget!” These black and white illustrated ads for Spun-lo lingerie date from early 1951. They started off with full backgrounds, which were then reduced to just the mid section.
“How to look every inch the country gentleman.” These ads for Stetson Hats date from 1945-48. They were mainly illustrated by Phil Dormont, but other artists were also used here and there, including Slayton Underhill, Scott Evans, Edwin Dahlberg and a couple whose signatures I can’t read.
Swatch (from Swiss Watch) began production in 1983. Below are my favourite geometric/graphic designs designs from 1983-1993. They started off quite plain, but by 1988 they had got really bold!
At the bottom of the page are my favourite Pop Swatch designs from 1988-1993. They first made an appearance in 1987 with a plain strap and face, and became more fancy the following year.
“And she’ll sleep beautifully ever after.” These ads for Vanity Fair lingerie cover the 1950’s. They all had a plain backdrop, full length bodies, and partially hidden faces. This style carried on right up to 1980 at least.
“All is vanity…” These ads for Vanity Fair lingerie cover the 1960’s. They all had a plain, bright backdrop, full length bodies, and partially hidden faces. This style carried on right up to 1980 at least.
“The glamour girl look returns.” These ads for Vanity Fair lingerie cover the 1970’s. They all had a plain backdrop, full length bodies, and partially hidden faces. This style carried on right up to 1980 at least.
“Watch him crush it!” These ads for Wembley neckwear date from 1941-42, and featured American wrestlers of the day doing their best to wrinkle their “Nor-East” ties.
“A”Moods for sleeping from the old silver screen.” This fashion article is from Life magazine, April 1969. It features French actress Genevieve Gilles modelling an array of glamorous nightwear.