“Always Buy Chesterfield.”
These ads for Chesterfield cigarettes date from 1945-50 and featured their ABC slogan. Many of the ads featured celebrities of the time.
1945
1946
A Always Milder
B Better Tasting
C Cooler Smoking
1947
“With the top stars of Hollywood Chesterfield is by far the favourite cigarette.”
1948
“You can count on Chesterfield’s ABC’s to give you a grand smoke.”
1949
“In my home, guests always insist on Chesterfields because they’re so mild.”
1950
“Smoke my cigarette Chesterfield, they’re much milder.”
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