“I don’t know how he does it”

These black and white photo story ad’s for Colgate toothpaste date from 1944, a style which was used for several years. All the ads featured unlucky-in-love soldiers and sailors with various dental hygiene issues.

“If it’s kissin’ you are missin’ and you yearn to bill and coo. Get hep, Sargie! Ask your dentist what a guy like you should do!”

“Sisters are the craziest people!”

“All is not gold that glitters!”

“Sis says she isn’t home!”

“Give me a gal in my arms tonight!”

“What is the wild wave saying?”

“Girl Wanted!”