“I don’t know how he does it”
These black and white photo story ad’s for Colgate toothpaste date from 1944, a style which was used for several years. All the ads featured unlucky-in-love soldiers and sailors with various dental hygiene issues.
“If it’s kissin’ you are missin’ and you yearn to bill and coo. Get hep, Sargie! Ask your dentist what a guy like you should do!”
“Sisters are the craziest people!”
“All is not gold that glitters!”
“Sis says she isn’t home!”
“Give me a gal in my arms tonight!”
“What is the wild wave saying?”