“This is for keeps.”
This illustrated ad campaign for Community silverplate cutlery ran throughout 1946. The artwork was by Jon Whitcomb and featured young couples getting married.
The three spoons shown in each image were from the sets Coronation, Lady Hamilton and Milady. The design at the bottom of the ads was continued over from the previous year.
“His arms wrap you tight, his strength and warmth and tenderness enfold you… it’s the day, it’s the hour, it’s for keeps!”
“You’ve dreamed… forever… of this minute. You’ve lived… forever… for this minute. You start forever with this minute. This is for keeps!”