“The shoe with the youthful feel.”These ads for Air Step women’s shoes by Brown Shoe Company date from 1944-48.
“America’s Finest Silverplate” These celebrity endorsed ads for 1847 Rogers Bros cutlery date from 1939-45.
“The wonder flame that cools as well as heats!” These illustrated ads for American Gas Association date from 1941-47.
“Give American toys to American girls and boys.” This ad by The American Toy Institute is from Christmas 1949. Following the ad were three pages full of various American manufactured toys.
“Engineered for comfort! Designed for beauty!” These ads for American Optical sunglasses date from 1946-48.
“I’ll be sunk if you won’t be my Valentine!” Here’s a selection of animal themed Valentines cards, because nothing expresses love quite like creepy monkeys and suicidal skunks.
“Don’t blame your laundry for your shirts’ iniquities.”These fun and slightly bizarre ads for Arrow Shirts are from 1939-40.
“Purity. Body. Flavour” These ads for Ballantine ale date from 1947-48. They each had a description of the three rings logo and the same tag line of “America’s largest selling Ale”.
“Purity, body and flavour in every glass.” This illustrated ad campaign for Ballantine ale ran from 1948-50 and each ad had the same sentence winding around a glass and bottle.
“Campus tested! Campus approved!”These ads for Bates bedding and matching draperies are from 1941-49.
“For the loveliest legs in the world!” These ads for Berkshire stocking date from 1947-49.
“No finer fit at any price!”These six ads for Bestform lingerie are from 1944, with particularly pert bosomed illustrations by American pin-up artist George Petty.
“Doris discovers it’s easy to eat fancy!” These ads for various Birds Eye frozen food products date from 1949-50. Mid to late 1949 saw the introduction of a little chick character in cold weather clothing who was included a comic strip at the top of each ad.
“Extra pleasure in every size and shape!”These ads for Blackstone cigars date from 1940-41.
“New sizes! New shapes! New pleasure!” These ads for Blackstone Cigars date from 1944-45.
“Why be the goat every time you light your pipe?” These ads for Bond Street tobacco date from 1942-44.
“Drink your vitamins and like ’em!” These illustrated ads by Walter Early for Borden’s Hemo, a fortified chocolate malt drink, date from 1942-46.
“Where there’s pep there’s iron!”These fun ads for Bosco, a chocolate malt syrup which was added to milk, are all from 1940.
“The champ of headache remedies.”These ads for Bromo-Seltzer antacid date from 1940, endorsed by various headache riddled celebrities of the time.
“Camels never get on your nerves!” These comic strip ads for Camel cigarettes date from 1937-48 and feature a range of stunt men, circus folk and dare devils!
“Gifts that say Merry Christmas with every puff!”These Christmas ads for Camels and Prince Albert cigarettes and tobacco date from 1940-58.
“Cobwebby charmers!” This ad campaign for Cannon nylon stockings ran from 1947-48.
“Silky Red Cap. Silky Carling’s.” These illustrated ads for Carling’s “Red Cap” ale date from 1947-48. They all had dark green backgrounds and a mixture of outline and full illustrations.
“Great expectations…great refreshment.” These illustrated ads for Carling’s “Red Cap” ale date from 1948-49, with illustrations by L.M. Simpson.
“Styled in California for the stars of Hollywood …and you!” These ads for Catalina “sweetheart” swim suits date from 1948-50.
“From now on – it’s Chelsea!” These ads for Chelsea cigarettes date from 1945-46.
“The way to more smoking pleasure.” These ads for Chesterfield cigarettes date from 1940-42.
“From here to victory, it’s Chesterfield.” These ads for Chesterfield cigarettes date from 1942-45, and all had a WWII theme.
“Always Buy Chesterfield.” These ads for Chesterfield cigarettes date from 1945-50 and featured their ABC slogan. Many of the ads featured celebrities of the time.
“Chesterfield for a happy holiday!”These Christmas ads for Chesterfield cigarettes date from 1940-56.
“Only Chevrolet is first!” These striking ads for Chevrolet cars are from 1948.
“A rubber neck I seem to be, but you really are my speciality.” Here’s a selection of creepy clown themed Valentines cards.
“Makes the most of your best.” These ads for Cole swimsuits date from 1948-49, with illustrations by Ron Wicks.
“It cleans your breath while it cleans your teeth!” These comic strip ads for Colgate toothpaste are from 1948.
“She looks like a million… but she hasn’t much sense!” These ad’s for Colgate toothpaste date from 1940. This comic strip style continued for several years.
“Husbands don’t TALK about it!” These ad’s for Colgate toothpaste date from 1941. This style continued for several years.
“If it’s kissing you’re missing, check up on your breath!” These ad’s for Colgate toothpaste date from 1942. This style continued for several years.
“I’m the lonesomest gob in town!” These ad’s for Colgate toothpaste date from 1943. This style continued for several years.
“I don’t know how he does it” These black and white photo story ad’s for Colgate toothpaste date from 1944, a style which was used for several years. All the ads featured unlucky-in-love soldiers and sailors with various dental hygiene issues.
“New laminating process gives you quality where it counts – on the surface!” These ads for various recording from Columbia Records “Masterworks” collection date from 1942-43.
“The world’s great music…so real…so true!” These ads for various recording from Columbia Records “Masterworks” collection date from 1943-45.
“There’s gaiety in the taste of it…”This is what happens when I have a few days off and decide to go through the adverts within Life Magazine from 1940!
“Candy… rich in dextrose.” These ads for various Curtiss candy date from 1947-49.
“Reflections on Hawaii’s Bounty” These two illustrated ads for Dole “Pineapple Juice” and “Pineapple Slices” were painted by Lloyd Sexton in 1945-46.
“Package of smiles!” These graphic style ads for Dr West’s “Miracle Tuft” toothbrushes date from 1947-52, with photography by Bauman-Greene.
“Package of smiles!” These illustrated ads for Dr West’s toothpaste date from 1947-48.
“Lovely hair deserves fine care.” These ads for Du Pont combs date from 1946-47. Each ad featured a model with lovely long, combed hair.
“Inhale to your heart’s content!” These ads for Embassy cigarettes are from 1949 and featured people actually smoking, rather than just posing with an unlit cigarette.
“Should a Marine kiss a girl with his hat on?”These ads for Etiquet antiseptic deodorant cream date from 1943.
“How would YOU answer the $64 question” These ads for Eversharp pens and repeater pencils date from 1943-46.
“Evervess… yes, yes!” These ads for Evervess sparkling water date from 1946-47. It was produced by Pepsi-Cola.
“Man, that’s not the work for a lovely wife!” These ads for “Automatic Coal Burners” by Fairbanks-Morse date from 1941.
“Betsy does it for fun!” These ads for Fleers “Dubble Bubble” chewing gum date from 1942.
“Drink it… to your health!” These ads for Fleischmann’s Yeast date from 1939-40. It was advertised as a cure-all for just about everything!
“You’ll like yeast this new way!” These ads for Fleischmann’s Yeast date from 1941.
“I’m not a bad girl! You’re a bad mommy!” These adverts for Fletcher’s Castoria date from 1939-1941 and feature a lot of finger pointing, angry parents, threats of spanking, and constipated children.
“The finest woollens in the world.”This long running ad campaign by Forstmann Woolen Company dates from 1944-56, and ran from September to April each year. The ads had a background of three swathes of fabric with a model wearing clothes made from them.
“For Lines That Live”This ad campaign by Forstmann Woollen Company dates from 1941-42. Each ad featured a selection of black and white photographs of the same outfit from a different shoot.
“Avoid 5 O-Clock Shadow” These busty illustrated ads for Gem razors and blades are from 1944-45 and featured artwork by Peter Arno.
“Are Bulbsnatchers people?” These ads for G.E Lamps, produced by General Electric, date from 1946-47 and featured different celebrities of the time “bulbsnatching”!
“You need never know Hearbreak-Age!” These two ads for Inecto-With-Lustrium date from 1940.
“Anybody can have a better figure!” These black & white illustrated ads for Jantsen girdles and panty-girdles are from 1947-50. The artwork was by Pete Hawley.
“Do war nerves make you smoke too much?” These ads for Juleps cigarettes are from 1942, most of which had a WWII theme.
“The natural line is the beauty line.” These illustrated ads for Kayser gloves date from 1939-43. Kayser, similar to Van Raalte, produced gloves, stockings and lingerie.
“Mother Knows Best!” These ads for Kellogg’s of breakfast cereal variety packs date from 1949. The packs included Pep, Corn Flakes, Rice Krispies, Shredded Wheat, Corn Soya, Krumbles and Bran Flakes.
“Kitchens of tomorrow may look like this!”This article is from a 1943 edition of Life magazine.
“They’re cool, cool, COOL!” These ads for Life Savers breath freshener sweets date from 1939-42.
“If she always struggles like this… When you wish she’d snuggle like this… Try this!” These ads for Life Savers breath freshener sweets date from 1942-47.
“Spreads unbelievable youthful disguise over tired, drab skin!” These ads for Louis Philippe face powder and rouge date from 1942-45.
“Magnetise your lips!” These ads for Louis Philippe lipstick date from 1942-46.
“For the song in your heart…” These ads for Louis Philippe’s “Sunbird” lipstick date from 1946.
“Have you tried a Lucky lately?” These ads for Lucky Strike cigarettes are from 1938-42. They all feature various tobacco experts at work, mulling over their dried leaves.
“Lucky Strike means fine tobacco!” These ads for Lucky Strike cigarettes date from 1942-47, illustrated by various artists.
“Lucky strike presents The Man Who Knows.” These illustrated ads for Lucky Strike cigarettes date from 1948.
“Luckies pay more!” These ads for Lucky Strike cigarettes date from 1949-50.
“Feel your level best!” These ads for Lucky Strike cigarettes date from early to mid 1949.
“”Once her hair was her despair, now she’s a Lustre-Creme Dream Girl.”” These Lustre Creme shampoo ads from 1948 all had a very similar theme: shiny hair does a husband find.
“Above all. Under all.” These black & white illustrated ads for Dove Skin Undies by Luxuray are from 1947-48.
“I’d like to MEAT a Valentine. How about you?” Here’s a selection of meat themed Valentines cards.
“For men in service – for men at home.” This black, white and green ad campaign for Mennen shaving cream dates from 1942-44.
“I like smooth men!” These illustrated pin-up girl ads are for Mennen shaving cream and after shave (called “Skin Bracer”). They’re from 1946-47 and feature artwork by Norman Mingo.
“Rub and relax with Mifflin!”These ads for rubbing alcohol Mifflin date from 1940-44.
“Don’t rob yourself of comfort in action!” These ads for Modess sanitary napkins date from 1940-46.
“The wonder picture of all time!” These magazine ads for movies are all from 1940.
“Love prize of the islands!” These magazine ads for movies are all from 1941.
“More than a musical…It’s marvellous!” These magazine ads for movies are all from 1942.
“”Here’s a thrill, new and gay! It’s a dance filled holiday!” These magazine ads for movies are all from 1943.
“All this… and Hayworth too!” These magazine ads for movies are all from 1944.
“A lady of fire and ice… A rogue of steel and gallantry.” These magazine ads for movies are all from 1945.
“So neat! So sweet! So-o-o indescreet!” These magazine ads for movies are all from 1946.
“It’s a wonderful laugh, it’s a wonderful love!” These magazine ads for movies are all from 1947.
“It isn’t your necklace they’ll notice, pet!”
These illustrated Mum deodorant adverts are from 1945-46.
“Follow the trend to knitted underwear!” These ads for Munsingwear underwear for men date from 1939-45.
In the early 1940’s, Munsingwear produced a selection of adverts featuring sports and work related activities. They remind me of paper dolls, but with more bending over (as you would expect from Munsingwear).
“Candy’s dandy…keep it handy!” These ads by the The Council on Candy of the National Confectioners Association date from 1946-47. Featuring illustrations by Vernon Grant, the ad campaign encouraged Americans to eat candy for energy.
“For fun and profit!” These ads for Northwestern School of Taxidermy date between 1910 and 1953. They are all from Popular Mechanics magazine.
“For a treat instead of treatment… light an Old Gold!” These ads for Old Gold cigarettes date from 1948-54.
“Outstanding!” These ads for Pall Mall cigarettes date from 1947-49. They were all long, half-page ads with a bright red background and plain white text.
“Now more than ever, keep that schoolgirl complexion!” These ads for Palmolive soap are from 1941-42, and contained such sentences as “for his sake, guard your loveliness”.
“Doctors prove 2 out of 3 women can have more beautiful skin in 14 days!” These ads for Palmolive soap are from 1943-44, and offered women scientific proof of a more beautiful skin for those whose complexion had “lost that lovely look”.
“Lovelier skin in 14 days!” These ads for Palmolive soap are from 1945-48 and continued the “doctors prove” campaign from the previous year.
“A gentleman’s whiskey.” These ads for Paul Jones whisky date from 1943-47.
“Uncover the natural brilliance of your smile!” These ad’s for Pepsodent toothpaste date from 1946-47
“I’m a girl who can’t say no!”These ads for indigestion remedy Pepto-Bismol date from 1940-47.
“Mmm… so fresh and smooth… ah… so smooth and fresh!”
These adverts for Peter Pan Peanut Butter, produced by Derby, date from 1949-1950.
“Call for Philip Morris.”These ads for Philip Morris cigarettes date from 1938-47. I don’t know about you, but that bell boy creeps me out.
“Johnny On The Spot”These four partially illustrated ads for Philip Morris cigarettes are all from 1947.
“Perfect support, greater comfort, new allure!” This advert and magazine article are for Posĕs adhesive bras. They look like pastry boob hats.
“Her eyes light up for the man with P.A!” These adverts for Prince Albert Cigarettes are from 1944-49. They all feature chaps going about their business, adoring toothy women, perfect hair and pipe appeal!
“A lovelier brush for lovelier hair!” These ads for Pro-phy-lac-tic “Jewelite” hair brushes date from 1945-49.
“C is for Cat…and so is Puss ‘n Boots”These ads for Puss ‘n Boots cat food date from 1947-48, with illustrations by Feodor Rojankovsky.
“Gossamer glamour for the transcendent occasion.” These ads for Real Silk hosiery date from 1939-40.
“RC tastes best!” These full page colour ads for Royal Crown Cola date from 1942-48. Each ad featured well a known actress of the time and their current staring role.
“Best by taste test!” These half-page, black, white and red ads for Royal Crown Cola date from 1943-48. Each ad featured well a known actress of the time and their current staring role.
“The worlds greatest name in women’s shoes.” These ads for Style-EEZ by Selby Shoes date between 1938-40.
“The ultimate touch…” These ads for Sendra gloves date from 1943-45.
“Fresh Up!” These Seven Up ads date from 1943-45 and feature photos of grinning floating heads.
“Fresh up with Seven-Up!” These Seven Up ads date from 1946. They continued in style from the previous year with the floating grinning heads, but also included cut-out illustrations posed with real bottles of soda.
“Beauty on a budget…” These ads for Ship ‘N Shore women’s fashions date from 1949-50.
“Makes cars stay beautiful!” These ads for Simoniz car cleaner and polish are from 1937-40.
“Like magic!” These ads for Sinclair “Opaline” motor oil are from 1947. The ads had a magical theme, and featured stars of current movies.
“Girls. You look ugly when you cough.” These simple yet eye catching ads for Smith Bros Cough Drops date from 1938-42.
“Keep your mouth shut!” These ads for Smith Bros Cough Drops date from 1943-45.
“If the Snider folks put it up… it tastes like home!” These fun illustrated ads for Snider’s “Old Fashioned Chili Sauce” and “Catsup” date from 1943-48.
“Cold or hot, Spam hits the spot!” These ads for Spam, produced by the Hormel Food Company, date from 1941.
“Save with Spuds!” These adverts for Spud cigarettes are from 1939-40.
“Flirt, flirt, flirt with that old devil budget!” These black and white illustrated ads for Spun-lo lingerie date from 1949.
“There’s gaiety in the taste of it…” These ad’s for Squibb toothpaste date from 1939-40.
“Feel fresh as a wind-whipped white cap!” These ad’s for Squibb toothpaste date from 1940.
“How to look every inch the country gentleman.” These ads for Stetson Hats date from 1945-48. They were mainly illustrated by Phil Dormont, but other artists were also used here and there, including Slayton Underhill, Scott Evans, Edwin Dahlberg and a couple whose signatures I can’t read.
“Should husbands help around the house?” These two ads for Swan soap date from 1946.
“No other toothbrush has all these features!” These two ads for Tek toothbrushes are from 1947. They were illustrated by Robert George Harris.
“Silky soft as a dandelion puff.”These beautiful illustrated ads for Textron women’s underwear date from 1945-49.
“Silky soft as a dandelion puff.”These beautiful illustrated ads for Textron women’s underwear date from 1945-49.
Hirsute Englishmen have made a London Saloon the shrine to gentlemen who sport “smashers”. I came across this article from 1947 about The Handlebar Club quite by chance and thought it too good not to share!
“Tasty, tempting, delicious!” These ads for Trolls mint sweets are all from 1946.
“Soft as whispers… your hands thrill him as they touch his face.”These ads for Trushay hand lotion are from 1944-46.
“All men go for it!” These ads for Underwood’s “Deviled Ham” date from 1940.
“The sweetest way to say “Be Mine”.” Here’s a selection of valentine heart themed adverts from the 1940’s, featuring a selection of goods from cigarettes to evaporated milk!
“Faultlessly lubricated with Valvoline.” These ads for Valvoline motor oil are from 1945-48.
“Because you love nice things.”Here is a small selection of my favourite Van Raalte stocking adverts from the very early 1950’s.
“Because you love nice things.”These Van Raalte lingerie ads are from 1935-46.
These images are from an article in Life magazine of an Easter Party held by Glen Taylor School, Walnut Creek, California in 1949. I love the dancing eggs!
“My heart I serve to you.” Here’s a mixed selection of vintage Valentines day cards, featuring romantic themes such as dentures, fire-eating, cannibalism, underwear and illness!
“It’s loaded, but only with love for you.” Here’s a selection of weapon themed Valentines cards, featuring an array of guns, knives, hammers, and even a tank!
“Watch him crush it!” These ads for Wembley neckwear date from 1941-42, and featured American wrestlers of the day doing their best to wrinkle their “Nor-East” ties.
“Bunnygrams for children… Easter wires for grownups!” These Western Union Easter telegram adverts are from 1947-1959. The Bunnygrams were signed by Peter Rabbit.
“To a man’s heart through his hide!” These ads for the Westinghouse “Laundromat” washing machine date from 1944-45.
“Every house needs Westinghouse!” These style of ad campaign for various Westinghouse kitchen electricals date from 1946-49.
“For better sight use better light!” These black and white illustrated ads for Mazda Lamps, produced by Westinghouse, date from 1941-42. Unfortunately the artist/artists didn’t sign them so I don’t know who they are by.
“You’re positively colossal, Psyche!” These illustrated ads for White Rock sparkling water date from 1946-48, with artwork by John Holmgren. Each ad featured the (very) scantily clad character of Psyche getting on wives nerves and over exciting the menfolk before calming them all down with a drink.
“Keeps you sparkling, too!” These three illustrated ads for White Rock sparkling water date from 1946. They were illustrated by Slayton Underhill and Edwin Dahlberg.
“A woman never forgets a man who remembers!” These ads for Whitman’s Chocolates date from 1940-53.
“I make no bones about it – you are the one for me!” Here’s a selection of spooky Halloween themed Valentines cards.
“Birds make them huge and elegant.” These wonderful hats are from Life magazine, October 1944.
“New York milliners show balloon silhouettes, curlicue crowns and jelly rolls gone glamorous.” These wonderfully extravagant hats are from Life magazine, August 1945.
“An old and genteel art is used to make jaunty, stylish cloths.” These lovely crocheted garments are from Life magazine, January 1945.
“Thrill to the tone and beauty!” These illustrated Wurlitzer jukebox ads date from 1947-48, with artwork by Albert Dorne.