“Be lovely to love.”
These ads for Fresh deodorant are from 1946-51. The design changed very little over the years, always featuring a kissing couple wearing glamorous evening attire.
“Are you sure of your present deodorant? How long since you’ve been kissed? Try Fresh for a week – and count your kisses! See if Fresh doesn’t make you lovelier to love!”
“Use Fresh and be lovelier to love.”
“Never before in History!”
“Be Lovelier to Love with new perfect Fresh.”
“Are you really Lovely to Love?”
“Are you always Lovely to Love?”