“A sensation beyond the ordinary.”

These ads for Kool menthol cigarettes date from late 1984 to late 1986. They all feature leather clad, smoking bikers, and the same two male models were used throughout.

“Break away to refreshing taste.”

“New Kool box.”

Kool Milds

These two ads for Kool Milds from December 1986 were of a new style, with different models sporting denim and t-shirts, and even a woman smoking! They were also published as double-page ads with the full motorbike in shot into 1987.

They were also published as double-page ads with the full motorbike in shot into 1987.