Life Savers ~ Breath Freshener Adverts [1939-1942]

“They’re cool, cool, COOL!”

These ads for Life Savers breath freshener sweets date from 1939-42. They were all black and white, long half-page ads featuring people get up to all sorts of shenanigans!

“When a gay celebration leaves a grim taste in my mouth, I always freshen up with Life Savers!”

“Belles on his fingers and belles on his toes, because he hands out Life Savers wherever he goes!”

“Little girls with big appetites need something to freshen their mouths after eating.”

“Top off an evening of “bottoms-up” with Life Savers!”

1942 was the last year for this style of ad.

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