“They taste better.”

These ads for Lucky Strike cigarettes are from 1934-35.

These two also featured the “best friend” catchline, which went on to be a campaign the following year.

The layout changed slightly in 1935.

Also by this brand:

Lucky Strike [1938-1942] Cigarette Adverts ~ Men Who Know Tobacco Best Lucky Strike [1943-1947] Cigarette Adverts ~ Illustrated Lucky Strike [1948] Cigarette Adverts ~ Illustrated Lucky Strike [1949] Cigarette Adverts ~ Feel Your Level Best! Lucky Strike [1949-1950] Cigarette Adverts ~ Luckies Pay More! Lucky Strike [1950] Cigarette Adverts ~ Never a Rough Puff! Lucky Strike [1932] Cigarette Adverts ~ John La Gatta Lucky Strike [1933] Cigarette Adverts ~ No Thanks! Lucky Strike [1934] Cigarette Adverts ~ The Height of Good Taste Lucky Strike [1935] Cigarette Adverts ~ I’m Your Best Friend

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