“Luckies – a light smoke.”
These ads for Lucky Strike cigarettes are from 1936-38 and were all about how gentle Luckies were on the throat. From 1937 the ads featured music and movie stars of the time.
- 1936
- 1936
- 1936
- 1936
- 1936
- 1936
- 1936
- 1937
- 1937
- 1937
“It’s toasted – your throat protection against irritation, against cough.”
From 1937 the ads featured music and movie stars of the time.
“When I had to sing in a recent picture,” says Carole Lombard, “I considered giving up smoking. But my voice coach said I needn’t if I’d select a light smoke – Luckies.
“I soon found that even when singing and acting twelve hours a day, I can smoke as many Luckies as I like without throat irritation.”
- Barbara Stanwyck [1937]
- Richard Crooks [1937]
- Alice Roosevelt [1937]
- Janet Gaynor [1937]
- Leslie Howard [1937]
- Miriam Hopkins [1937]
- Constance Bennett [1937]
- Gary Cooper [1937]
- Madeleine Carroll [1937]
- Herbert Marchall [1937]
- Carole Lombard [1937]
- Boake Carter [1937]
- Robert Taylor [1937]
- Myrna Loy [1938]
“Sworn records show that with men who know tobacco best – it’s Luckies 2 to 1!”
Towards the middle of 1938 the “light smoke” catchline began to fade and the “men who know tobacco” catchline crept in ready for the next ad campaign.
- Delores Del Rio [1938]
- Claudette Colbert [1938]
- Spencer Tracy [1938]
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